Few media companies know how to get paid for their online editions. WPP wants to help, for WPP has loads of clients that like to spend money running ads in the media's print and digital vehicles. According to Fast Company, WPP's answer is The Content Project, a scalable platform that will help content-providers share revenue from a pool of consumer payments. Rather than doling out $10/month to, say, the Wall Street …
B Movie Archtype Used To Promote Flavored Top Shelf Vodka
According to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut's lemony brand. But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That's what the CMO wants to know. …
Continue Reading about B Movie Archtype Used To Promote Flavored Top Shelf Vodka →
Content Owners Make Money While They Sleep
According to The New York Times, more than one-third of the two billion views of YouTube videos with ads each week are uploaded without the copyright owner's permission but left up by the owner's choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material provided by copyright owners. When someone uploaded a recording of the Eminem song "Not …
Continue Reading about Content Owners Make Money While They Sleep →
One Startup’s Journey From Free To Fee
Scott Heiferman of Meetup speaks to Henry Blodget of Business Insider about his company and Meetup made the transition to a pay model. "We have a product that's good enough for people to pay for," says Heiferman. I like the simplicity in that. …
Continue Reading about One Startup’s Journey From Free To Fee →
Mormons Get A Brand Makeover
What's the first thing you think of when you hear the word "Mormon"? If you're like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it's big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo Bigger] …
Surfers Like Fresh Calamari And Pacifico Beer
Seattle-based Creature is unleashing Pacifico's new experiential and content play, WebTrek. WebTrek is online journey that parallels the real-life story captured in the surfing documentary, Grey Whale Sessions. The film's trailer serves as a jumping off point into the online version of a Pacifico journey which requires some creative problem solving to find your way down the trail and complete the story. Those who …
Continue Reading about Surfers Like Fresh Calamari And Pacifico Beer →
Nordstrom.com Clicking Video, Mobile And Social Boxes
Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom's new site--three years in the making--promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company's direct division, believes the …
Continue Reading about Nordstrom.com Clicking Video, Mobile And Social Boxes →
Fade In: The Ace Hotel
Ace Hotel in New York City is the setting for three short films, thanks to a deal put together by Massify -- a social media Web site where filmmakers, actors, crew members and editors showcase their work and coordinate new projects -- and Killer Films. Killer Films, Ace Hotel, and Massify from Massify on Vimeo. According to The New York Times, while the three films are marketing tools for the hotel, Massify wants to …