The Kind of Content Consumers Seek Out And Share

Louis Vuitton and Ogilvy Interactive won a Webby for their “Countless Journeys” site, which is also supported in print and TV. The video above is content from the site. Catherine Deneuve shares her Paris with us, seducing us into thinking we’ll need Louis Vuitton luggage when we arrive at Charles De Gaulle. Share

Viewers Not Watching Ads? Make the “Ads” Better.

According to The New York Times, MTV is having a lot of success with “podbusting,” sponsored content that is almost indistinguishable from the entertainment programming. “The results are amazing,” Hank Close, the president for sales at MTV Networks, said. “In many of these messages we’re seeing 100 percent retention.” “We are increasingly being asked by […]

Art Film or Commercial? You Decide.

[via Nylon TV] Share

Branded Content, aka Advertainment. What’s Your Policy?

“Transit,” a short film by Steph Green The Responsibility Project from Liberty Mutual is a microsite that builds on the brand’s “Resonsibility. What’s Your Policy?” ad campaign. Here’s how the brand describes it: It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of […]

When A Book Is An Ad

According to The New York Times, Charm!, a book written by a character on ABC’s soap “All My Children” is doing well at retail, having sold 100,000 copies since its debut in February. The book also appeared on the New York Times best-seller list. Naturally, a fragrance called Charm, which is a product of the […]

Acme Widget Content Co.

Ad Age is running an article on the former chief operating officer at WPP’s Alliance, David Caruso. Caruso has started a new agency, Acme Content Co., dedicated to branded entertainment. “I felt in a big agency [branded content] still wasn’t being treated with the respect and thought leadership that the other disciplines were,” he said. […]

As The Pendulum Swings…

Newsweek is floating the idea that the heyday for consumer generated content has come and gone. In short, the expert is back. The revival comes amid mounting demand for a more reliable, bankable Web. “People are beginning to recognize that the world is too dangerous a place for faulty information,” says Charlotte Beal, a consumer […]

Content Is Still King

According to the Online Publishers Association’s Internet Activity Index, 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites. The OPA describes content sites as those designed primarily to provide news, information and entertainment. Examples of those included in this segment […]

L.C. in da House

Lindsay Campbell, formerly of Wallstrip, has been charging around Austin this week with her camera crew in tow. Her goal? To better understand the mind of an SXSW attendee. Her new show, which is backed by CBS, is called Moblogic. It’s a news, culture and politics program. Share

Where Commercials Once Were

I can’t believe I haven’t heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard. Lovebites is a 2-minute show that runs during commercial slots on “Sex in the City” reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You). According […]