Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]
The Denver Egotist finds the content on Melrose Jewelers blog particularly offensive. It’s a blog like Perez Hilton’s that skewers LA gliterati, including Owen Wilson, Lindsay Lohan and others. Simply put, it’s lurid content for people who want to flash some high dollar jewels. As a content strategy, it’s hard to fault. Even so, I’ll […]
China has it’s own “Ugly Betty,” but her name is Wudi, not Betty. According to The Wall Street Journal, WPP Group PLC’s Mindshare, brokered a deal to bring the format to Chinese TV, giving Unilever the right to exclusive ads and product placements during the show, as well as a script built around the company’s […]
Jeremy Greenfield of Adfreak looked at the work above from Toyota and fell into the nationalism trap. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what’s goin’ on in small-town America, the last safe haven […]
No agency in America gets content’s role in building brands better than Crispin Porter & Bogusky. I’ve said it before, and I know I’ll be compelled (by the agency’s work) to say it again. Bonus Link: Our previous entry about this story.
Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand.
iJustine (Justine Ezarik) and Karen Nguyen are internet famous. With that fact in mind, AT&T hoped to borrow some of the ladies’ equity to sell more phones, but Ad Age, for one, isn’t impressed. So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it’s hard to imagine anyone watching […]
JCPenny wants men to buy diamonds, a.k.a. “get out of the doghouse free” cards. Not just for the store’s benefit, for the benefit of all. Witness: For those who can’t afford a diamond gift this holiday season, the brand does offer a few tips. “Speak less, listen better. Apologize without caveat. Express your feelings. Help […]
ESPN’s Kenny Mayne is starring as himself in a fictional web series called “Mayne Street.” In the episode below, the show’s second, the creators skewer marketers something fierce. Which, of course, makes it a pleasure to watch. NyQuil is a featured sponsor of the show. [via BFG Blog]
Starburst is up to some craziness on the web. According to Media Week, the candy brand underwrote “a unique content distribution deal for the Next New Networks’ series Nite Fite, which resulted in an episode of that show receiving premium placement on YouTube via its top homepage ad placement.” Taking another page from the YouTube […]