What Can Brown Do For Me? Brown Can Curate My Business News, For Starters.

Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad Age piece shows. …digital curation — both automated and human-powered — will be the next big thing to shake the web. There’s an evergreen need for those who can separate art from junk online. However, in this […]

Coke Stares Into the Crystal Ball

Coca-Cola execs hosted an Investor and Analyst event on November 16 and 17 in Atlanta to discuss the company’s “2020 Vision and Roadmap for Winning Together.” According to Ad Age: Coke pulled out all the stops at the meeting, its first such confab since 1998. There was a dinner designed by Linton Hopkins, named one […]

Jonah Bloom on The Rise of Media As A Marketing Service (A Favorite Topic Herein)

“We now have countless examples of the success of marketer as media owner,” Bloom says. Then he kindly lists them. J&J’s BabyCenter.com had 3.6 million views last month P&G’s HomeMadeSimple.com and Pampers.com pulled in close to a million visitors P&G is launching its beauty mag, Rouge, to six million Americans next year Walmart with its […]

Do Consumers Care Who Owns The Media Property? Not When The Content’s Right.

According to Ad Age, custom magazines from package-goods marketers have been around for a while, but a new wrinkle in the U.S. rollout of beauty magazine Rouge, is the use of the mommy blogger community to help build the database of the relationship-marketing program. P&G first launched Rouge in Canada in 2005, then tested the […]

P&G Taps Journalists To Connect With Consumers

Procter & Gamble is funding content, a.k.a. “independent editorial” in effort to reach their desired demographic, in this case women aged 21 to 34. According to BrandWeek, P&G is working with Web content syndicator Studio One Networks. The result is a new editorial offering– Life & Beauty Weekly–created specifically for Procter & Gamble. Studio One […]

Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be.

According to Ad Age, a growing number of marketers are directly engaging consumers through original content, instead of pitching their stories to reporters. Take this Coldwell Banker video: The thing I find interesting in the Ad Age piece is how PR agencies are being tasked with content creation. For instance, Coldwell Banker enlisted the help […]

And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere’s specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video […]

Newsday Says Their Content Is Good Enough To Pay For

Newsday, the Long Island newspaper, is about to put a pay wall in place, according to The New York Times. And a spendy wall at that. The paper, owned by Cablevision, plans to charge $5 a week, or about $260 a year (Cablevision customers will get the subscription for free). The Wall Street Journal is […]