Passion For Your Customers Is What It’s All About

Gary Vaynerchuk, host of Wine Library TV, an offshoot of his family’s New Jersey retail wine business, helps Fast Company readers get to the bottom of what makes a great web show. You have to feed your community. That’s your differentiators from somebody that’s on television. One of my key successes at first was answering […]

Boca Raton Doesn’t Fair Well In This Dialogue

One thing about video sharing sites, they allow for endless director’s cuts, since there’s no need for drawing inside the :30 and :60 second lines. Share

More Free Media

Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. “This is being done entirely as a gift to my […]

This Blood’s For You

Here’s an ad for a fictitious product being used to sell a very real TV show on HBO. The marketing team supporting TRUE BLOOD, HBO’s new television series, asked …And Company for a campaign that leveraged the fictional beverage, TRU BLOOD. The agency designed and executed a sequence of print and out-of-home advertisements that promoted […]

Major League ROI

Ad Age is running an interesting article on CandyStand.com, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher. In my “Content is King” view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, […]

Brands Spawn Labels

I often find myself saying, “If you’re thinking it, someone else is doing it.” According to Ad Age, that someone else is Pepsi. Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up […]

A Peek Behind Nike’s Product Development Curtain

Ed Cotton of Butler Shine & Stern points to video testimonials from inside Nike’s R&D labs. His takeaway is that brands have an opportunity to think like and act like media companies today. As a Content Director working on behalf of brands, I couldn’t agree more. Share

Brands As Producers, Brands As Studios, Brands As Labels—That’s What It Takes To Compete In Today’s Mediascape

I sometimes call myself a content machine. Yet, Ground Zero’s Court Crandall deserves a higher distinction. We can call him a content god. According to Adweek, Crandall–whose second film, A Lobster Tale, is released on DVD this week–sees a bright future for content in the agency world. “I have no intention of jumping ship [for […]

Getting Out The “C” Word

Beet.TV is featuring an interview with Christine Beardsell, creative director of The Third Act. Digitas created The Third Act in May to create branded episodic programming for its clients. The Third Act brings together agency, production, media and entertainment resources to offer clients one source for branded content. Holiday Inn Express is the first client […]

Elaborate PR Scheme Dressed In Content’s Clothing?

Have a story to tell and plenty of money with which to tell it? Natural gas producer, Chesapeake Energy Corp. does. According to The Wall Street Journal, Chesapeake will soon launch Shale.TV, a Web site devoted to creating content about the massive natural-gas field known as the Barnett Shale, located in and around Fort Worth, […]