Speak Less, Listen Better

JCPenny wants men to buy diamonds, a.k.a. “get out of the doghouse free” cards. Not just for the store’s benefit, for the benefit of all. Witness: For those who can’t afford a diamond gift this holiday season, the brand does offer a few tips. “Speak less, listen better. Apologize without caveat. Express your feelings. Help […]

What If We Drenched Our Advertising In Pornography?

ESPN’s Kenny Mayne is starring as himself in a fictional web series called “Mayne Street.” In the episode below, the show’s second, the creators skewer marketers something fierce. Which, of course, makes it a pleasure to watch. NyQuil is a featured sponsor of the show. [via BFG Blog] Share

“Share Something Juicy!” Is A Great Content Platform (And Tagline)

Starburst is up to some craziness on the web. According to Media Week, the candy brand underwrote “a unique content distribution deal for the Next New Networks’ series Nite Fite, which resulted in an episode of that show receiving premium placement on YouTube via its top homepage ad placement.” Taking another page from the YouTube […]

Hollywoodized Interweb Content

Can a big studio like NBC pare itself down in order to play on the internet? It’s a question Cameron Death (pronounced “Deeth”) is working to answer. According to Adweek, the new vp of NBC Universal Digital Studio, is busy creating a slate of original programming, from offbeat documentaries to a science-fiction series starring Rosario […]

Pitch Sarah Lane (She’s a Free Agent as of Today)

Revision3 is making some changes to its lineup. As you may have heard, today we had to make some tough staffing decisions as we ended the run of a few of our shows. For our long-running Photoshop show Pixel Perfect, it’s the end of a show that’s done over a hundred episodes, and delivered essentially […]

Funny Man Brings Whopper of a Deal To BK

According to Ad Age, The Google is loving Burger King’s branded content play, Seth MacFarlane’s Cavalcade of Cartoon Comedy. Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane’s — which has racked up more than 12 million views since it launched in early September — don’t come around very often. […]

Passion For Your Customers Is What It’s All About

Gary Vaynerchuk, host of Wine Library TV, an offshoot of his family’s New Jersey retail wine business, helps Fast Company readers get to the bottom of what makes a great web show. You have to feed your community. That’s your differentiators from somebody that’s on television. One of my key successes at first was answering […]

Boca Raton Doesn’t Fair Well In This Dialogue

One thing about video sharing sites, they allow for endless director’s cuts, since there’s no need for drawing inside the :30 and :60 second lines. Share

More Free Media

Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. “This is being done entirely as a gift to my […]

This Blood’s For You

Here’s an ad for a fictitious product being used to sell a very real TV show on HBO. The marketing team supporting TRUE BLOOD, HBO’s new television series, asked …And Company for a campaign that leveraged the fictional beverage, TRU BLOOD. The agency designed and executed a sequence of print and out-of-home advertisements that promoted […]