Digital Freedom Fighters On the Rise

Scott Cleland–who works at the nexus of capital markets, public policy and techcom–has a problem with free. He’s not the only one. The dotcom bubble ethos that “information wants to be free” is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let’s take a analytical slice across both the […]

Good Ideas Don’t Die, They Get Cleverly Repurposed

Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It’s called Killed Ideas. The project, in a nutshell, seeks to collect the best “killed ideas” from creative teams in advertising and publish them in a book. “I’ll be vetting and selecting the fifty which will appear […]

Bore Me Once

Science fiction writer David Niall Wilson offers “ten thoughts about the internet,” all of which are spot on. Here’s his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe – these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid […]

Nike Loves Strong Women, Strong Women Buy Gear

Adweek is showcasing the McKinney-produced Nike film shown above. The video promotes an online competition called GameChangers: Change the Game for Women in Sport. It’s a joint effort from Nike and Ashoka, a nonprofit community of social entrepreneurs. It’s the second year in a rown the two have teamed up in a global search for […]

Oregon’s Culture Shapers Win Again

Phil Knight’s Laika is big news in Portland these days. The animation studio’s new film Coraline is doing well at the box office and people are also loving the marketing for the film created by Knight’s old buddies at Wieden + Kennedy. In an Ad Age interview, Knight says W+K identified some 15 niche demographic […]

Not Schlotzsky, Schlovsky

Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots? No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency’s parent company. According to The Wall Street […]

The Web Is Not TV In St. Louis Or Anywhere Else

As a content producer, I wanted to see Bud.TV succeed. Now that the experiment is over, it’s time to learn from A-B’s mistakes. Mistake #1: Hiding the content behind a gated community. I know it’s the law in A-B’s case, but on the Web it’s still a mistake. Mistake #2: Modeling the content strategy on […]

The Contents of Content

My head is spinning because I just encountered two women in content development–my field!–that impress me with their thinking about the practice. Writing on A List Apart, Kristina Halvorson of Brain Traffic says: Who among us is asking the scary, important questions about content, such as “What’s the point?” or “Who cares?” Who’s talking about […]

It’s Advertainment, Get Used To It

USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live–which ran Saturday night during SNL and again on Sunday during the Super Bowl–offering a bit of clarity for media consumers who might need it. …all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The […]

The Right Content On The Right Platform At Just The Right Moment–That’s Worth Something

Everyone’s talking about customer empowerment, but BusinessWeek has another take on things. Trapped inside an article on nervous companies eschewing untested campaigns that try to reach customers via smartphones, social networks, and other new media, is this bit: In these hard times, advertisers wield more power than ever. Packaged goods behemoth Unilever is forcing media […]