Are Digital Services The New Ideal?

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We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new […]

Hey Buddy, Your Personality Is Showing

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As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they’re told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do […]

Micro Spots Are Growing On Vine

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What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]

Dear Content Marketing Pros, Help Build Out This List.ly

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My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here’s my first first on List.ly. Share

Are You Down With This Concept Yet? Media Is A Marketing Service.

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Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How […]

Do Digital Right: Create “An Increased Likelihood To Buy”

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Is digital a direct marketing medium or a brand building medium, or both? It’s a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to […]

World’s Biggest Bookstore Dips Toe Into Serial Entertainment

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Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political […]

Buzzfeed Spreads Content Around Like Butter On Toast

Does Buzzfeed Know the Secret? -- New York Magazine

Native advertising is a stupid name for a decent development in media circles. Regardless, sponsored content is on a lot of media and marketing minds today, because online advertising is a disaster from a brand building perspective. Native is definitely on the mind and the desktop of Jonah Peretti, MIT grad and co-founder of BuzzFeed […]

Content Overload Warning: Don’t Make Me Read This

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Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]