Dear Content Marketing Pros, Help Build Out This List.ly

wings_on_a_bull

My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here’s my first first on List.ly.

Are You Down With This Concept Yet? Media Is A Marketing Service.

Build_Change

Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How […]

Do Digital Right: Create “An Increased Likelihood To Buy”

Test_Everything

Is digital a direct marketing medium or a brand building medium, or both? It’s a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to […]

World’s Biggest Bookstore Dips Toe Into Serial Entertainment

Amazon.com_ Betas [HD]_ Season 1, Episode 1 _Pilot [HD]__ Amazon Instant Video

Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political […]

Buzzfeed Spreads Content Around Like Butter On Toast

Does Buzzfeed Know the Secret? -- New York Magazine

Native advertising is a stupid name for a decent development in media circles. Regardless, sponsored content is on a lot of media and marketing minds today, because online advertising is a disaster from a brand building perspective. Native is definitely on the mind and the desktop of Jonah Peretti, MIT grad and co-founder of BuzzFeed […]

Content Overload Warning: Don’t Make Me Read This

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Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]

Glamour Makes Good Use of Google+ Hangouts

Glamour Magazine - YouTube

I don’t know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long […]

@MLB Is Seriously Committed To Content for the Social Stream

Seattle Mariners

If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little […]

#BreaktheMonotony Social Media Campaign from SPAM Rolls Out in Real-Time

Content is the substance of real-time social media marketing. Now, how do we make it good and make it current at the same time? Isn’t that like walking and chewing gum? #DeliciousPairings Happy SPAM meat clouds and soft bread pillows. I wrote a haiku about it! bit.ly/W6pBpS #BreakTheMonotony — The SPAM® Brand (@SPAMbrand) March 26, […]