BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks


Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company’s plan for the coming year. He also opted to share the memo on LinkedIn, “so future BuzzFeed employees could read it too.” His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a ‘must […]

Free Advice, When Perfectly Implemented, Adds Up To Serious Cash


Give your expertise away for free on the World Wide Web, and if you are fully dedicated and incredibly talented the community will pay you back. This is commonly accepted wisdom on the Internets today. A formula, if you will. Of course this does not mean it’s a good idea to offer free advice, just […]

How Does Office Design Affect Productivity?

Startups have become kind of synonymous with “cool” office design. The exposed ducts, and wide open spaces are commonplace in the tech scene, where employees can sometimes be spotted working from the couch. At any given gaming or tech startup, you’re likely to find a fully stocked fridge and big cushy chairs. Is all this […]

Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success


Flashback to early October 2011 in downtown Boston. I’m in the city to present a talk on paid content at Geekend (a smaller tech conference within the much larger DMA). I see Bob Knorpp on the trade show floor from afar — he pretty much towers above the crowd. As a frequent guest on The […]

Make A Mag: Content’s Role In Driving Luxury Vacation Bookings


Which audiences respond best to content marketing? It’s a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load […]

Email Wins Again


In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I’m surprised to see email rank higher than personal referrals. What does that say about the state of our […]

Sports Leagues Find Paying Viewers On YouTube

Willow TV - YouTube-1

People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? […]

@GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person”


Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.” Doing so has meant the continual emptying (and refilling) of […]

Optimize Your Content To Support Marketing and Drive Sales


Few bloggers keep me, or anyone else, interested for long. When one does it is worth noting. Geoff Livingston writes beautifully about marketing, and content marketing in particular, which is not easy to do. Given the level of noise in the sector at the moment, I appreciate his insights and skilled delivery all the more. […]