Transition To The Modern World, Give Markets A Chance

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Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.   In an interview with Nieman Lab, Lanier […]

Site AI Aims To Bring Big Interpretation To Big Data

Automated Insights

I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]

No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing

teary-eyed-Indian

On this week’s edition of The BeanCast — the best podcast about Marketing on the air — I claim that “Native Advertising” is the dumbest term that I’ve ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It’s no wonder that no one even knows what […]

Are Digital Services The New Ideal?

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We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new […]

Hey Buddy, Your Personality Is Showing

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As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they’re told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do […]

Micro Spots Are Growing On Vine

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What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]

Dear Content Marketing Pros, Help Build Out This List.ly

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My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here’s my first first on List.ly. Share

Are You Down With This Concept Yet? Media Is A Marketing Service.

Build_Change

Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How […]

Do Digital Right: Create “An Increased Likelihood To Buy”

Test_Everything

Is digital a direct marketing medium or a brand building medium, or both? It’s a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to […]