![Amazon.com_ Betas [HD]_ Season 1, Episode 1 _Pilot [HD]__ Amazon Instant Video](http://www.adpulp.com/wp-content/uploads/2013/04/Amazon.com_-Betas-HD_-Season-1-Episode-1-_Pilot-HD__-Amazon-Instant-Video-336x190.jpg)
Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political [...]
Native advertising is a stupid name for a decent development in media circles. Regardless, sponsored content is on a lot of media and marketing minds today, because online advertising is a disaster from a brand building perspective. Native is definitely on the mind and the desktop of Jonah Peretti, MIT grad and co-founder of BuzzFeed [...]
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 [...]
I don’t know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long [...]
If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little [...]
Digital content is wonderful in many ways. It’s fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things. In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we [...]
Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they’re turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up [...]
Paid content is one of my favorite topics, as our regular reader know. It’s a favorite topic because it’s my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That’s one reason I like media companies entering in [...]
Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly [...]
Connect