Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

Diet Coke - Taylor Swift Kittens - YouTube

Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

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People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

Move 10% to 25% of Your Client’s TV Spending To Online Video

GoPro_ Let Me Take You To The Mountain - YouTube

Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Salute Garage Rock With A Captain & Coke

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Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […]

Your Tablet is Your Best Travel Companion

When you’re traveling, having a good way to have access to entertainment as well as everything you need to keep your family moving and get in touch with the office is important. A portable, 7 inch tablet like the NOOK can provide hours of fun through gaming and a vast library of books, as well […]

See All This Content? I Also Provide It To Clients

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“Keep your day job, until your night job pays.” -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I […]

Producing Mass Quantities of Content Might Be The New Normal

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I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. We […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

Moon Power in Scotland - GE - YouTube

David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems

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Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media […]