Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. …the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need […]
As a maker of advertising, I’ve often had to confront the unsustainable mass consumption model my very existence, and the industry’s, relies upon. I’ve used this site, as you may know, to share many of my reflections on the matter. Here’s one from another source, Adweek’s Brian Morrissey: What happens when we move beyond the […]
Ben Popken, editor of The Consumerist has a new boss and a new (and improved) salary to go along with it. According to The New York Times, Consumers Union, the nonprofit publisher of Consumer Reports magazine is buying the site from Gawker Media. Consumers Union is seeking to attract younger readers, with the hope of […]
Thinking about Wal-Mart and its predilection for Chinese-made stuff made me wonder if we still make anything in America anymore. Turns out, we do. And you can find lots of stuff on StillMadeInUSA.com. I won’t lecture, because lord knows I don’t always practice what I preach. But if you have a holiday shopping list that […]
Last week’s stampede at Wal-Mart on Black Friday was the latest sign that our country is addicted to the pursuit of the lowest price. And that has serious implications for the advertising industry. It’s the subject of my new column on Talent Zoo. You can also read it in its entirety after the jump.
People backed their not new cars away from their houses with upside down mortgages over the holiday weekend and went shopping. Let’s hear it for America! The National Retail Federation’s 2008 Black Friday Weekend survey–which measured Friday and Saturday, and used estimates for Sunday–indicates that some 172 million Americans shopped in stores and Web sites […]
Lee Gomes of The Wall Street Journal explores a Harvard Business School professor’s challenge to Chris Anderson’s 2006 book The Long Tail. The Long Tail theory holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and […]