Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.” The research was conducted by Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide, as part of his forthcoming book with Ann O’Reilly of Euro [...]
Pitch Your Wares At Your Own Risk
April 20, 2010 By 1 Comment
William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the [...]
Beer For The People. The People For Beer.
July 27, 2009 By 4 Comments
North Korea wants its people to drink beer and they’ve made a commercial to prove it. When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post: It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out [...]
Hey, Leave The Internet Out of This
June 1, 2009 By 4 Comments
Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. …the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need [...]
Shrivel Factor
January 23, 2009 By 4 Comments
As a maker of advertising, I’ve often had to confront the unsustainable mass consumption model my very existence, and the industry’s, relies upon. I’ve used this site, as you may know, to share many of my reflections on the matter. Here’s one from another source, Adweek’s Brian Morrissey: What happens when we move beyond the [...]
Do Gooders Get Together
December 30, 2008 By 1 Comment
Ben Popken, editor of The Consumerist has a new boss and a new (and improved) salary to go along with it. According to The New York Times, Consumers Union, the nonprofit publisher of Consumer Reports magazine is buying the site from Gawker Media. Consumers Union is seeking to attract younger readers, with the hope of [...]
Shoppemerica
December 3, 2008 By Leave a Comment
Thinking about Wal-Mart and its predilection for Chinese-made stuff made me wonder if we still make anything in America anymore. Turns out, we do. And you can find lots of stuff on StillMadeInUSA.com. I won’t lecture, because lord knows I don’t always practice what I preach. But if you have a holiday shopping list that [...]
A Cheap High And New Lows
December 3, 2008 By 1 Comment
Last week’s stampede at Wal-Mart on Black Friday was the latest sign that our country is addicted to the pursuit of the lowest price. And that has serious implications for the advertising industry. It’s the subject of my new column on Talent Zoo. You can also read it in its entirety after the jump.
Buy Buy
December 1, 2008 By Leave a Comment
People backed their not new cars away from their houses with upside down mortgages over the holiday weekend and went shopping. Let’s hear it for America! The National Retail Federation’s 2008 Black Friday Weekend survey–which measured Friday and Saturday, and used estimates for Sunday–indicates that some 172 million Americans shopped in stores and Web sites [...]
Connect