A Cognitive Approach To Online Advertising

Let’s take a look at this new advertising technology from Solve Media. Solve Media from Solve Media on Vimeo. I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to […]

The American Mood Is Enhanced By One Conscious Person At A Time

Strategy One, an Edelman company, is out with new survey results that paint a cup half empty scenario for the American economy and our frame of mind. Almost two in three of the 1,043 Americans surveyed (65%) say a double-dip recession — defined as a recession followed by a short-lived recovery, followed by another recession […]

Make Mine One-Of-A-Kind

At a time when computerized automation is the way of the world and even things like ads are becoming mass-produced commodities, there’s a counter current that’s also running strong. The counter current is our growing desire for hand-made one-of-a-kind products. According to The Wall Street Journal there’s a growing number of companies entering the customization […]

Agency Types Turn To The Academy For Answers

George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors […]

People Who Help Big Companies Sell Stuff, Say It’s Time To Do It Mindfully

Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.” The research was conducted by Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide, as part of his forthcoming book with Ann O’Reilly of Euro […]

Pitch Your Wares At Your Own Risk

William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the […]

Beer For The People. The People For Beer.

North Korea wants its people to drink beer and they’ve made a commercial to prove it. When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post: It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out […]

Hey, Leave The Internet Out of This

Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. …the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need […]

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Shrivel Factor

As a maker of advertising, I’ve often had to confront the unsustainable mass consumption model my very existence, and the industry’s, relies upon. I’ve used this site, as you may know, to share many of my reflections on the matter. Here’s one from another source, Adweek’s Brian Morrissey: What happens when we move beyond the […]