Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I’ll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco. There is also the evidence to consider. Starting and running a [...]
Agencies don’t just churn out ad campaigns these days, they incubate startups. And why not? When you have the resources you can afford put them to good use. In fact, it is your responsibility to do so. You may have heard, Wieden+Kennedy got into the baby-company warming game a few years back with the launch [...]
This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the [...]
Want to win a Gold Lion? Make your clients comfortable. In advertising, many great ideas never see the light of day. It’s a massive waste of time and energy, but it may also be an unnecessary loss according to a new study by researchers from Cornell, Penn and the University of North Carolina. David Burkus, [...]
In order to keep a roof over our heads, so to speak, we infuse brands with meaning. But what happens to that meaning post-infusion? How is it transferred (if it is) to the people it was made for? According to BusinessWeek, University of Minnesota researchers Deborah Roedder John and Ji Kyung Park are studying the [...]
Steve McKee, president of McKee Wallwork Cleveland in the ABQ, contributes to BusinessWeek, which must increase his footprint substantially. Especially, when he offers solid advice like “Ten Common Marketing Mistakes” that the magazine’s readers can internalize, bookmark or print out and discuss. One mistake McKee identifies is Letting market research trump everything: Too many marketers [...]
Data on consumer activity and preferences is abundant today, but the ability to work with it, to turn it into meaningful insights that impact the brand’s bottom line, is not. Hence, the need for Digitas’ latest offering, CRM365. Based in New York City, CRM365 launches with 45 people and will partner with VivaKi digital and [...]
IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data [...]
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