General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

▶ Hungry Tortoise VS Oatmeal Crisp - YouTube

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com.

Marketers And Developers Both Benefit From Cross-Pollination Efforts

Increasingly ad agencies are incubating high tech startups under their hood. It’s a way to stay close to the action, and to see first-hand how products and companies are born. It’s also a new business strategy, as the companies being born could become clients someday. The agency might also help fund and advise the company. […]

Here’s A Consumer Packaged Goods Story You Don’t See Everyday

MilkMade Ice Cream is a craft ice cream maker in New York City that sells its product by subscription. Despite the high price of the subscription–about $17 for a hand delivered pint–the company has a waiting list of 1500 subscribers, according to Today. But let’s go back to 2009 and the company’s beginning to hear […]

Boomer In Aisle Two

Consumer packaged goods companies often have major blind spots in the way they target Baby Boomers. With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily. “There is practically no segment […]

When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all. Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks […]

For Commodities To Compete, Real Value Has To Be Found In The Brand And the Experiences It Creates

Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there’s hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG […]

Beer For The People. The People For Beer.

North Korea wants its people to drink beer and they’ve made a commercial to prove it. When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post: It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out […]

An Actual Client Who Actually Likes Creative. Maybe.

MediaPost reports on a Unilever exec who had some interesting things to say at Advertising Week: In the continuing tug-of-war between what drives the train–creative or media–a top Unilever executive Thursday came out in favor of creative. While there is an argument that lackluster ads can still deliver a message with shrewd placement, Babs Rangaiah […]

Yogurt — It Goes Good With Jewels!

The New York Times shares this “Ridiculously Thick Yogurt” ad from Fage, a Greek food company with U.S. distribution. After coming up with the idea to mix Fage’s affordable luxury with the kind of non-affordable luxuries the word “luxury” was invented for, Fage’s ad agency, Ogilvy New York, approached both Honora and Tourneau directly and […]