Increasingly ad agencies are incubating high tech startups under their hood. It’s a way to stay close to the action, and to see first-hand how products and companies are born. It’s also a new business strategy, as the companies being born could become clients someday. The agency might also help fund and advise the company. [...]
Marketers And Developers Both Benefit From Cross-Pollination Efforts
November 2, 2012 By Leave a Comment
Here’s A Consumer Packaged Goods Story You Don’t See Everyday
March 31, 2011 By Leave a Comment
MilkMade Ice Cream is a craft ice cream maker in New York City that sells its product by subscription. Despite the high price of the subscription–about $17 for a hand delivered pint–the company has a waiting list of 1500 subscribers, according to Today. But let’s go back to 2009 and the company’s beginning to hear [...]
Boomer In Aisle Two
July 22, 2010 By Leave a Comment
Consumer packaged goods companies often have major blind spots in the way they target Baby Boomers. With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily. “There is practically no segment [...]
When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay
June 28, 2010 By Leave a Comment
Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all. Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks [...]
Beer For The People. The People For Beer.
July 27, 2009 By 4 Comments
North Korea wants its people to drink beer and they’ve made a commercial to prove it. When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post: It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out [...]
An Actual Client Who Actually Likes Creative. Maybe.
September 26, 2008 By 1 Comment
MediaPost reports on a Unilever exec who had some interesting things to say at Advertising Week: In the continuing tug-of-war between what drives the train–creative or media–a top Unilever executive Thursday came out in favor of creative. While there is an argument that lackluster ads can still deliver a message with shrewd placement, Babs Rangaiah [...]
Yogurt — It Goes Good With Jewels!
August 4, 2007 By Leave a Comment
The New York Times shares this “Ridiculously Thick Yogurt” ad from Fage, a Greek food company with U.S. distribution. After coming up with the idea to mix Fage’s affordable luxury with the kind of non-affordable luxuries the word “luxury” was invented for, Fage’s ad agency, Ogilvy New York, approached both Honora and Tourneau directly and [...]
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