HP Turns Ordinary Men And Women Into Filmmakers

Adweek looks at HP’s latest consumer generated content efforts. To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment. “We want consumers to feel like they too can be filmmakers,” said Doug Cole, director of entertainment marketing […]

Co-Creation Is Change. Change Is Scary.

Johnnie Moore and James Cherkoff have been putting alot of thought into co-creation, also known as open-source marketing. In fact, the two have put together a Change This manifesto on the topic. The manifesto is also available via their Open Sauce Wiki. Their manifesto gives 17 rules of the co-creation road, which ought to be […]

What CGC Really Looks Like

CBS Interactive isn’t going to fake it on Superbowl Sunday, they’re going to place a real consumer generated video on the airwaves. Mercifully, it will only last 15 seconds. The video above is actually one of the better contest offerings I viewed. It’s produced by a You Tube “pro,” with 64 homemade videos to her […]

Pytka To Direct Consumer Generated Spot

According to Ad Age, Joe Pytka–the most famous commerical director on earth–will deign to direct a spot conceived by a consumer of NFL football. Gino Bona of Portsmouth, N.H., is the winner of the NFL’s promotion that gave fans the opportunity to determine one of the league’s 30-second spots that will run next month in […]

P&G Asks Women What They Want

Today, P&G launched Capessa.yahoo.com, an online community for women. This is P&G’s first stab at consumer-generated content in the digital space. Here’s what they’re saying, as quoted in Businessweek: “This is not about selling products. It’s about better understanding of consumers and learning about their needs and habits,” said P&G spokeswoman Robyn Schroeder. “The more […]

“Amateur Spot” To Air In 2.4 Million Dollar Slot

Dorito’s Crash The Superbowl promotion is one of a growing number of Consumer Generated Content campaigns currently underway. Kristin Dehnert, the consumer who generated the content above says, “I’m a Location Manager and Scout for commercials as my paid day job but my true passion is writing and directing. My dream is to make directing […]

Visa Attempts Consumer Generated Content With Sports Site

Visa recently launched FanWithAPlan.com, a community-based sports-themed site initially target to the 2010 Winter Olympics and Paralympics in Whistler, BC. I’m a bit curious about the future-focus of the site by looking towards 2010. Could it have more impact coinciding with say the college football bowl season or the Superbowl? But none-the-less jumping into anything […]

Penguin Introduces New Coloring Books

Penguin Books U.K. is introducing the consumer generated content idea to its book design. MyPenguin “Books by the Greats, Covers by You” currently has six titles available. More will be offered should the blank covers sell. Share

If There’s No Record, There’s No Youthful Indiscretion

Wired looks at a new startup promising to scrub unflattering data–that could foil potential job offers–from the internets. The mistakes you make on the internet can live forever — unless you hire somebody to clean up after you. A new startup, ReputationDefender, will act on your behalf by contacting data hosting services and requesting the […]

Consumer Generated Jewelry

There’s photo sharing, then there’s Spencer Moy’s photo cuff which take the concept to another, more personal level. Available at Smoy.net. [via Aprille Roelle at Kodak's A 1000 Words blog] Share