Does Your Brand Have Mudflaps?

By now all the hype about the value of “online conversations” has reached the corner offices and executive suites of the world’s top marketers (some bookshevles may even sport a ragged copy of The Cluetrain Manifesto), but sadly the dark side of this new communications model has also reared its ugly head more than once. […]

Everyday People Making Media…What’s Happening Here?

eMarketer’s front page offers two interesting counterpoints this morning. In one article, UGC Not Critical for Many Marketers, only 12% of senior marketing staff on the client side said UGC (also known as consumer-generated media, or CGM) was “very important.” In another report, titled User-Generated Content: Will Web 2.0 Pay Its Way?, eMarketer estimates that […]

When You Have Kids At Choate, You Tend To Play It Safe

The fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey polled 279 U.S. chief marketing officers, VPs of marketing, and marketing directors on new media/consumer generated media, integrated marketing and industry ethics. Concenring CGM, the findings are more than a bit discouraging. Only 22% said they were “very willing” to allow consumers more control. Others […]

Grandpa Joke Takes Home The Bacon

Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey […]

Picturesque Americana In Focus

I saw a TV spot last night that led me to Google and then to Nikon’s wonderful “Picturetown” microsite, created to promote their D40 camera. Nikon, with the help of McCann Erickson/New York, has put together a remarkable campaign. Remarkable because it’s a consumer generated content initiative that looks and feels extremely high-quality. Consumers will […]

Ketchup Chronicles

Dan Burke of Dayton, OH recreates a scene for The NYT The idea that consumers will being to churn out brand advertising that regularly runs on prime time TV is a farce. Agency people, who fashion themselves as craftspersons uniquely qualified to make such work, have scoffed at the notion from the get go. Now […]

User Rhymes With Loser

Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content. Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that – if what you publish hits the spot, instant glory beckons. And […]

Get Me A Bucket

The world is going nuts for online video. How long this trend will last is hard to say, but it’s in full bloom today. The proof is everywhere. Tonight during the American Idol finale the plot thickens with a new 15-second KFC spot from Draft/FCB made entirely of consumer generated content. From the press release: […]

Positioning Deconstructed

Jackie Huba opens her latest blog post with a provocative declaration. Positioning is a marketing facade that paints a picture idealized by the marketer, not necessarily the customer. She then points to OwenBloggers.com, a group of MBA students and alumni from Vanderbilt’s Owen Graduate School of Management who provide a view of the Owen brand […]

I Like Totally Love It

Random Culture points to an interesting “Digg for shoppers” site with a Valleyspeak name, iliketotallyloveit.com. To me, this this is the type of consumer generated content that has a future. It’s web-enabled word-of-mouth. Who better than consumers to share this type of information? This same standard can’t be applied to consumers making TV spots. In […]