Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?

[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.]

Promotion? Not In Your Future

Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers’ “consumer” generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at a YMCA, shows a […]

Ode To The Independent Craftsman

self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we’re about to go for brunch. I clicked through to the reviewer’s page and then on to his site, where I found this copy: Hi, my name’s Jon Raasch. I’m an independent web developer in […]

On the Surface It Looks Like Outsourcing

I need to get my head around around this. Ricola and other marketers are poking around inside these tubes looking for people with brand building ideas to compete against one another for $1000 in prize money. That’s correct, what we in the business charge many thousands of dollars for is now available on the Internet […]

Respect The Channel, Or Be Swept Out To Sea

“Social media.” Those two words on a lot of lips today. Gavin Heaton, writing on Servant of Chaos riffs on Gary Vaynerchuck: NOT engaging with your customers via social media creates opportunities for your competitors. And while you may not lose your whole market, you may well lose the high yield, low churn folks who […]

Content Is Omnipresent. Cash Is Not.

Once upon a time, JPG Magazine was a good idea. It was also a new idea. Derek Powazek and Heather Champ were all in, and the future looked bright. But things– as they are wont to do–changed. Derek and Heather walked away, the economy spun backwards on its axis and now JPG Magazine is folding. […]

Old School Spice

Old Spice has named Matthew Chancey from Ashville, Alabama its 2008 Art of Manliness Man of the Year. Chancey will receive the $2,000 cash prize from Old Spice along with a manly assortment of Old Spice products. Right now Matt’s in Africa working for his non-profit. His $2,000 prize will be going to Darfur to […]