Surprise, You’re On Candid McCamera

According to The Boston Globe, Arnold Worldwide convinced Boston University to make its marketing and advertising students availabe for a McCafe commercial. Officials at Arnold, which handles McDonald’s breakfast account, believed the ad could serve as a lesson for students. Crews from Redtree Productions, the company that Arnold worked with on the ad, fitted three […]

Nine West And Nashville Sing Harmony Together

I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer […]

When I Grow Up I Want To Be A Pain In People’s Asses

Panasonic’s Next Generation talent competition is back. Winners can “bag a priceless work experience placement” at one of Panasonic’s “top creative agencies” as well as a 42″ Viera with freesat HD TV. Share

I Like A Car Campaign That’s Called A “Movement”

Have you noticed how consumer generated media and sales promotions are now best friends forever? To take part in Ford’s Fiesta Movement, upload a 2-5 minute video to YouTube, tag it “fiestamovement” then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009. Here’s the promo’s Twitter page. Share

On Spec, You Can Inject Truth And Humor At Will

The following spec spot for Trader Joe’s was shot on a Treo by Carl’s Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton] Share

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?

[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.] Share

Promotion? Not In Your Future

Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers’ “consumer” generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at a YMCA, shows a […]

Ode To The Independent Craftsman

self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we’re about to go for brunch. I clicked through to the reviewer’s page and then on to his site, where I found this copy: Hi, my name’s Jon Raasch. I’m an independent web developer in […]

On the Surface It Looks Like Outsourcing

I need to get my head around around this. Ricola and other marketers are poking around inside these tubes looking for people with brand building ideas to compete against one another for $1000 in prize money. That’s correct, what we in the business charge many thousands of dollars for is now available on the Internet […]