Pepsi isn’t going to air any commercials during the Super Bowl this year, but Frito-Lay, the $12 billion unit of PepsiCo will, via their annual consumer generated Crash the Super Bowl campaign. Last year, two unemployed brothers from Batesville, Indiana received $1million from the Frito-Lay’s Doritos brand for trumping the Madison Avenue-made commercials and ranking [...]
Sony’s Singing in the Car campaign relies on consumers vetted by a contest, not actors, in the following spot to promote the nav-u, a vehicle navigation system. According to Japan Trends, the nav-u has all the usual map and GPS functions, plus live updates on traffic and congestion. It can also be taken in and [...]
California Travel and Tourism Commission is working hard to entice Brits to the Golden State via its new consumer-generated video promotion, California Calling. And what better organic carrot to dangle than the chance to be on TV!? This particular pitch also has an old-fashioned sweeps–the winner gets a seven-day VIP experience in Tinsel Town. Here’s [...]
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger]
The other day I mentioned that I’d look into Ed Cotton’s claim that Unilever brand, Peperami, dropped their agency of record in favor of a more democratic process. Indeed, they did. The pork sausage snack brand is now teamed with Idea Bounty of South Africa to crowdsource the concept for an upcoming campaign. Unilever has [...]
According to The Boston Globe, Arnold Worldwide convinced Boston University to make its marketing and advertising students availabe for a McCafe commercial. Officials at Arnold, which handles McDonald’s breakfast account, believed the ad could serve as a lesson for students. Crews from Redtree Productions, the company that Arnold worked with on the ad, fitted three [...]
I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer [...]
Panasonic’s Next Generation talent competition is back. Winners can “bag a priceless work experience placement” at one of Panasonic’s “top creative agencies” as well as a 42″ Viera with freesat HD TV.
Have you noticed how consumer generated media and sales promotions are now best friends forever? To take part in Ford’s Fiesta Movement, upload a 2-5 minute video to YouTube, tag it “fiestamovement” then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009. Here’s the promo’s Twitter page.