Nashville photographer, Michael Deppisch made this hauntingly beautiful video about the floods taking place in Tennessee. Middle Tennessee received the greatest amount of rainfall in recorded history over the past two days. Deppisch says, “It left us with several casualties, millions of dollars in damage and an indelible mark on our city.” He points people [...]
Pitch Your Wares At Your Own Risk
April 20, 2010 By 1 Comment
William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the [...]
When Crowdsourcing Is Co-Creation
March 26, 2010 By Leave a Comment
According to Ad Age, Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. Lacta “Love in Action” – η ταινία from LactaFilms on Vimeo. The plan was to [...]
Consumers Who Make Commercials Are Not Typical Consumers
March 24, 2010 By 3 Comments
Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos’ user generated videos. So when her friend, director Aleysa Young, shared her spot for Doritos Viralcity, she was worried that she’d hate it. But she didn’t.
All The Science I Don’t Understand
March 2, 2010 By 1 Comment
The Rocket Project, created for Sony by 180/Los Angeles is world’s most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It [...]
Walgreens Wants To Celebrate Your Love
February 10, 2010 By Leave a Comment
Walgreens is asking consumers to send in photos of themselves kissing as part of the chain’s Valentine’s Day promotion. Starting today, couples can upload their best kissing photo online at shareakiss.walgreens.com, or get their picture taken in-person at One Times Square. The image will then appear for all to see in Times Square. The billboard [...]
Do You Look Good On Webcam? Then You Might Look Good To Playboy.
February 3, 2010 By Leave a Comment
[via Larry Tolpin on Twitter]
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