MUKILTEO—Co-creation–that ideal world where brands and customers play together to make something better than either party might achieve on their own–is the final topic of the day at BlogWell’s summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. […]
You know you love a campaign when you’re jealous or sad that you did not make it yourself. Such is the case with this narrative approach to customer testimonials executed last year by Toyota and Saatchi & Saatchi. The animation is great, and the stories from real customers are great. This is a classic example […]
“I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didn’t know who I was — I was far away from home, haunted and tired with travel, in a cheap hotel room I’d never seen, hearing the hiss of steam […]
Engage Your Audience, Save On Production, But If You Don’t Come Away With Great Advertsing, What’s The Point?
Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one’s iPhone or BlackBerry can tell the time just as well? It’s a challenge that great advertising might help solve. But the brand didn’t turn to the experts for assistance, Raymond Weil took the […]
It’s been a while since I’ve featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let’s have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the […]
Sprint is extending its “Epic Mini Movies” advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000. Here’s one of the brand’s spots: Videos up to 30 seconds in length can be uploaded at YouTube. There’s also an instructional video for the contest […]
The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below. I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.
[via Business Insider]
Nashville photographer, Michael Deppisch made this hauntingly beautiful video about the floods taking place in Tennessee. Middle Tennessee received the greatest amount of rainfall in recorded history over the past two days. Deppisch says, “It left us with several casualties, millions of dollars in damage and an indelible mark on our city.” He points people […]
William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the […]