Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one’s iPhone or BlackBerry can tell the time just as well? It’s a challenge that great advertising might help solve. But the brand didn’t turn to the experts for assistance, Raymond Weil took the […]
Engage Your Audience, Save On Production, But If You Don’t Come Away With Great Advertsing, What’s The Point?
It’s been a while since I’ve featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let’s have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the […]
Sprint is extending its “Epic Mini Movies” advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000. Here’s one of the brand’s spots: Videos up to 30 seconds in length can be uploaded at YouTube. There’s also an instructional video for the contest […]
The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below. I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.
[via Business Insider]
Nashville photographer, Michael Deppisch made this hauntingly beautiful video about the floods taking place in Tennessee. Middle Tennessee received the greatest amount of rainfall in recorded history over the past two days. Deppisch says, “It left us with several casualties, millions of dollars in damage and an indelible mark on our city.” He points people […]
William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the […]
According to Ad Age, Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. Lacta “Love in Action” – η ταινία from LactaFilms on Vimeo. The plan was to […]