Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday

Dorito’s Crash the Super Bowl competition is fully underway and some of the finalists aren’t bad. For example: Sadly, the same can not be said for Chevrolet, which is about to put this piece of “consumer” generated crap on the air: Share

If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

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Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram. Here are two slightly racy entries into this latest iteration of a social/promotional contest: To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag […]

Dr. Pepper Dangles Tuition Money In Front of College Students

“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]

Twitter Is Telling Stories About How People Tell Stories On Twitter

Twitter launched Twitter Stories today. According to Twitter’s blog, each story reminds us of the humanity behind Tweets that make the world smaller. Submit your story by mentioning @twitterstories or by using the hashtag #twitterstories. Include a link to a photo or video that helps illustrate your story to the world. Each month Twitter will […]

Nostalgia At the Push of A Button

The Vaccines reached out to their fans for help making a music video and free commercial for Instgram, the photo sharing app for the iPhone. via: The Chicago Egotist Share

Inspired Advertising Is Born of the Streets

“New York is a stage that we’re all part of,” says The Chairman. This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City. According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself. New York Writes Itself is […]

Free Fluevogs For One

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Canadian shoemaker, John Fluevog, is looking to the crowd for help making advertisements. “This is where you can change the future of advertising for the better, one Fluevog Ad at a time,” it says on the company’s site. So right there, this consumer generated contest falls apart. As always, hyperbole fails to elevate the brand. […]

Do You Have The Moves To Join The Material Girl On Stage?

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Smirnoff, the world’s No. 1 vodka, is partnering with Madonna, the world’s No. 1 celebrity chameleon and endurance athlete, in a partnership that kicks off with an international contest to find the best dancer in the world to join her next tour. To enter, hopefuls must submit a 60-second dance video between August 18, 2011 […]

Make Stuff Up, Win A Prize

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MUKILTEO—Co-creation–that ideal world where brands and customers play together to make something better than either party might achieve on their own–is the final topic of the day at BlogWell’s summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. […]