What’s FedEx Gonna Do? Sue?

Dear brand manager, you don’t “own” your brand, the consumer does. And here’s what some consumers will do with it, if they so choose. from Lifehacker: Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it […]

Because They Can

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