Heads Are Rolling In Detroit Today

Chevy Tahoe just screwed up BIG TIME. In attempt to do the right thing and fully embrace consumer generated content, someone forgot that it needs to be screened first, before it goes live. Oops. Here’s copy from one ad, now live on the Chevy Apprentice site. Like Snow? Beautiful landscapes? Be sure to take it […]

DIY Branding

This is how Detroit Free Press writer, Kortney Stringer, sees consumer generated content: Advertisers are showing their desperation. The boom in consumer-generated advertising is just the latest way companies are trying to stop people from ignoring or avoiding their ads. By giving consumers a say-so, marketers hope people will be more likely to watch the […]

MySpace Too Risqué For Mainstream Marketers

From MediaPost: MySpace has grown to 60 million members, and now accounts for around 12.5 percent of all online display ads. But major brand marketers continue to shun the site. Reasons for avoiding MySpace include concern about its potential for criminal use, especially given recent well-publicized reports about sexual predators searching for victims on the […]

All The World’s A Stage

Can any company resist the temptation to co-create with their customers? I don’t think so. At USA Network, characters are welcome. And now, USA has created a community where characters from across the country can come together. You are invited to become a member and upload your videos, photos and profile. You can share your […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

How Are You Adjusting?

From Ad Age: What if ordinary TV viewers went from watching commercials to creating them? We’re about to find out. Sony Electronics, Toyota Motor Sales USA and L’Oreal Paris have cut deals with Al Gore’s Current TV that will usher the beleaguered 30-second spot into the age of consumer-generated content and send shivers down the […]

Yahoo Is Not A Cable Channel

Lloyd Braun, the former chairman of ABC Entertainment, and current head of Yahoo’s Media Group told The New York Times that Yahoo will focus on content acquired from other media companies or submitted by users. In other words, Yahoo understands the net is an entity unlike TV, one with it’s own value and unique programming […]

ConAgra Gets CGC

Dawn Anfuso, senior editor for iMedia Connection spoke to Kevin Doohan, director of web marketing for Omaha-based ConAgra Foods, a Fortune 100 company. iMedia: Consumer-generated content is scary for many brands because of their inability to control it. How do you view the topic? Have you had much experience dealing with it yet? Any advice […]

Proof That Geekery Can Be Sexy

[via Kris Krug] p.s. CMS = Content Management System Share

What’s FedEx Gonna Do? Sue?

Dear brand manager, you don’t “own” your brand, the consumer does. And here’s what some consumers will do with it, if they so choose. from Lifehacker: Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it […]