Sign Of The Times

Actually, where brand communications are concerned, the meek already inherited the earth. Or, as some mavericks put it, “Let go of the fallacy that your brand belongs to you. It belongs to the market.” [image via Northern Planner]

Spec Work Is Not Consumer Generated Media (It’s Expert Generated Media)

Consumer generated media is a phrase tripping off alot of tounges in newsrooms and boardrooms today. But when is CGM not CGM? Let’s run some numbers. Firefox, the open source browser with 50 million users worldwide asked its base to offer up a broadcast quality TV spot. 280 spots came in. I’m not much good […]

Big Ideas For Small Screens

WGBH is sponsoring an interesting consumer generated media project: 6:55 is an open call for big ideas for small screens, including cell phones, PDAs, and television broadcast. Three projects will be selected and produced for the WGBH Lab. Each project will receive $2,500 in financial support, editorial support from WGBH and renowned media producers, and […]

Courtship Of The Brand Crazy

Ben McConnell at Church of the Customer looks at the so-called 1% rule for social media sites. It would appear that small groups of people often turn out to be the principal value creators of a democratized community. Over time, their work fuels widespread interaction that engages the non-participating community and attracts new ones. If […]

Capture And Deliver Content On The Fly

CNET reports on a new way to deliver content to YouTube. YouTube launched on Wednesday a service that allows users to upload homemade clips via their mobile phones or PDAs. A growing number of handheld devices are capable of recording video. YouTube wants to disconnect users from their Web cams and computers, said Steve Chen, […]

Get Off Of My Cloud

Designer, user-centric experience architect, photographer, writer, and community consultant, Derek Powazek wants people to stop saying “user-generated content.” I say consumer generated content (CGC), myself, but Derek would likely object to that too. Calling the beautiful, amazing, brilliant things people create online “user-generated content” is like sliding up to your lady, putting your arm around […]

Nornna, You Tube Celeb

NYT reports on the You Tube phenom Nornna. Nornna’s videos, which number in the hundreds, are hardly salacious. Usually she is doing something completely commonplace: making a peanut butter and jelly sandwich, powdering her feet, missing her bus, watching television. Some videos of Nonna have been viewed more than 50,000 times. As her videos gained […]

Each Valley Has Their Own Speak

ValleyWag is conducting a Valley Speak neologisms contest. The winner gets $240 on iTunes and a cord wrapper for their iPod (presuming they have one). Here are some of the leading candidates: Blogamy: Having more than one blog at a time. [Bill Green] iPud: Most ‘casters. [John La Bouff] Blogna sandwich: Reading blogs on a […]

Personalized McPackaging

Global Casting is a new site from McDonald’s that asks for your best story (in 100 words or less) and a digital photo to accompany your story. If they dig your sumbission, your face and story telling ability could be featured on a 50 million tray liners, take out bags or Super Size soda cups. […]

GM Understands Social Media. Selling SUVs In A Post Peak-Oil Economy Still A Question Mark.

Steve Hall was right. As part of their ChevyApprentice promotion, GM was prepared to have egg thrown on its face by environmentally conscious (anti-SUV) consumers, and they were even prepared to let the egg stay there all hard and scarring. How this builds the brand or moves steel, no one knows. At any rate, here’s […]