Penguin Introduces New Coloring Books

Penguin Books U.K. is introducing the consumer generated content idea to its book design. MyPenguin “Books by the Greats, Covers by You” currently has six titles available. More will be offered should the blank covers sell.

If There’s No Record, There’s No Youthful Indiscretion

Wired looks at a new startup promising to scrub unflattering data–that could foil potential job offers–from the internets. The mistakes you make on the internet can live forever — unless you hire somebody to clean up after you. A new startup, ReputationDefender, will act on your behalf by contacting data hosting services and requesting the […]

Consumer Generated Jewelry

There’s photo sharing, then there’s Spencer Moy’s photo cuff which take the concept to another, more personal level. Available at [via Aprille Roelle at Kodak’s A 1000 Words blog]

Yahoo Bets On “The 9”

LA Times looks at Yahoo’s Media Group in Santa Monica and their search for DIY video talent. “The 9,” an online show that features sites and videos from across the Web, has become a quiet hit for Yahoo since it launched in July. As many as 6 million viewers a month watch host Maria Sansone’s […]

You Tube Bragging Rights Better Than Money

Ad Age looks at a burrito-makers consumer generated media campaign and the motivations for participation. Matt Eck recently constructed a 4-foot football-shaped burrito out of electrical tubing, chicken wire and aluminum foil. Why? He’s hoping to become one of those consumers who generate content for a marketer. The burrito came into existence as part of […]

Consumer Generated Super Bowl Spot To Air In February

According to Chevrolet’s press release from last Friday, college students from across the U.S. will compete to produce a Super Bowl spot for the automaker, giving consumer generated media its largest audience ever. The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. […]

User Revolts Rock Web 2.0’s Boat

Ad Age, an old guard media company, seems to relish the unrest experienced by two prominent online startups last week. It was a tumultuous week for new-media companies. First, the student social-network Facebook suffered an uprising in response to new activity-tracking features. Then, changes to’s algorithm for weighing and ranking news stories touched off […]

Reality TV Creeping Over To Church Channels

Consumer generated media is working wonders in Edmond, Okla., where Life Church, an evangelical network with nine locations in Arizona, Oklahoma, Tennessee and Texas is asking parishoners for their confessions. Spokesmen from the church quote Proverbs and believe confession is a road to salvation. Perhaps the holy men are right, but what if the 1500 […]

The Voice Of The Customer Will Be Heard

Matthew Creamer writing in Ad Age says: Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds. But as marketers fixate on getting their virals on YouTube and making friends on MySpace, these relatively unsexy product write-ups have […]

Coca-Cola Wants Consumers To Be Part Of Creative Process

According to ClickZ: The Coca-Cola Company has morphed its longtime corporate Web site into an international brand portal with user-generated content in mind. The new site, designed by AKQA, marks the first global integration of the company’s digital presence. It’s available in 26 countries and six languages, and will be promoted online and offline by […]