Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

▶ Wodka Vodka Commercial--Very Funny!! - YouTube-1

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart

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An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid. When you’re Walmart, […]

“Waste Not, Want Not” Updated For Today’s Conscious Consumer

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Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there’s an update for conscious consumers to consider: Reuse. Remake. Refrain. The article focuses on the “Reuse” and “Remake” aspects of the […]

Is A Shift To Less Consumption Causing An Identity Crisis In Marketing Organizations?

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We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, says David Carlson of The David Report. Carlson says only the future will tell if the climate of anti-consumerism is genuine or if we are only on a pause between mad bouts of bag-filling. Consumption in itself has […]