photo of Renne Gleeson’s shoes by Mark Coleman Last week on the plane to Atanta, I noticed the account guy from Wieden sitting in front of me was wearing Nikes. Makes sense. Today, during the opening presentation at inVerge, there was no missing Renny Gleeson’s red Nikes. During his talk, Renny also managed to mention […]
Renny Gleeson, W+K’s Global Digital Strategies Director, kicks things off at 8:40 am tomorrow morning at the Armory in NW Portland as part of Inverge 2008. This is his topic: CONNECTION: NEVER CLOSER TOGETHER, NEVER FARTHER APART? Interactive communications and digital technologies have birthed the greatest idea propagation framework in history. But when will our […]
I’m attending SXSW this week with my colleagues from BFG. Discover our reporting on the panels, keynotes, parties, live music and Austin flavor throughout the week on the BFG Blog. You can also follow my Twitter feed and see pix on my Flickr page. I’m also adding content to Leftover Cheese, my music site.
Trade show advertising isn’t exactly the sexy stuff ad people clamor to do. Which is too bad, because consumers have nothing to do but wander from booth to booth between cocktails. In other words, it’s the perfect time to engage the audience. The ad above (for an unknown intellectual property company) is part of Engadget’s […]
CAMBRIDGE—Saturday morning’s opening panel at Futures of Entertainment 2 is wholly academic. Sam Ford, the moderator of this panel and one of the organizers of the conference says he found it interesting how one half of the participants here today come from the academy and the other half from industry. He also says many of […]
CAMBRIDGE—Sally Hogshead, author of Radical Careering, says we have much to gain by aspiring to be the dumbest person in the room. I think I may have achieved her lofty goal today, as I’ve surrounded myself with brainiacs at MIT—students, teachers and people from industry engaged in delivering and absorbing the densest information available on […]
”Creative kids used to start bands. They’re starting brands now.” -Rob Walker Polygamous Wedding, the innaugural one-day “connection planning” conference that went off last month in New Orleans is now offering some of the presentations on their blog. The offering above is from Robbie Vitrano, principal of New Orleans’ agency, Trumpet. The presentation I’m nost […]
Other than SXSW, I don’t go to a lot of conferences. But I’d like to pick up the pace a bit and Futures of Entertainment 2 looks too good to pass up.