TED wants to nurture ads so good you choose to watch. Hence, its second annual Ads Worth Spreading initiative. According to TED, an ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes. What matters is [...]
Map It Out
October 3, 2011 By 1 Comment
I’m speaking at Geekend Roadshow/DMA2011 in Boston tomorrow afternoon. At the end of my talk on “Paid Content in 2012 and Beyond” I will ask the content marketers in the room to create an editorial calendar. According to Ad Age, some marketers are already doing so. Mercedes Benz, Nestle Purina and Weight Watchers, are all [...]
Relationship Marketing Or Bust
September 28, 2011 By Leave a Comment
Kim Kadlec, worldwide VP of marketing at Johnson & Johnson, spoke at the OMMA Global conference on Tuesday morning in New York City. According to Marketing Daily, Kadlec said “the art of courtship” has been sacrificed to the speed of communications. “It’s overwhelming, but as marketers we have to shift from reach and frequency to [...]
Paid Content In 2012 And Beyond
September 25, 2011 By Leave a Comment
Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is “the global event for real-time marketers,” and Geekend is DMA’s hot young date. It’s also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I’m traveling to Boston to speak on [...]
Spotlight On NW Creative: Jelly Helm at Portland Creative Conference
September 18, 2011 By Leave a Comment
Editor’s Note: The following piece was written by Darby Burn Strong, who attended Portland Creative Conference on Saturday at Newmark Theatre in downtown Portland. The organizers kindly provided a press pass, and gladly honored it when Darby showed up in my place. PORTLAND—Unlike many conferences, where frenzied “participants” with bloodshot eyes scurry around maze-like super [...]
Your Cre8con Discount Code: “AdPulp”
August 13, 2011 By Leave a Comment
The Portland Creative Conference (aka Cre8con) is an interdisciplinary exploration and celebration of the creative process across various creative industries. The conference features keynote presentations from leading creatives who reveal their work and talk about their process, secrets, influences and inspirations. The event is produced by Oregon Creative Industries and takes place on Saturday September [...]
Further Reflections On #BlogWell And SocialMedia.org
August 12, 2011 By Leave a Comment
One of the things I learned at BlogWell– the conference I attended at Boeing’s Future of Flight Museum north of Seattle this week–is the conference is attended mostly by members of SocialMedia.org–an organization I knew little about until this week. Now that I know more, I’m impressed. For one thing, I like their business model. [...]
Make Stuff Up, Win A Prize
August 10, 2011 By Leave a Comment
MUKILTEO—Co-creation–that ideal world where brands and customers play together to make something better than either party might achieve on their own–is the final topic of the day at BlogWell’s summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. [...]
Like Climbing Walls, REI Brings Social Media Marketing Inside The Store
August 10, 2011 By Leave a Comment
MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, “Customers feel strongly about [...]
Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now
August 10, 2011 By 1 Comment
MUKILTEO—Boeing’s Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America’s largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by SocialMedia.org, a corporate membership organization and [...]
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