Friday’s Keynote at Webvisions: “Whither Twitter?” by @Pistachio

PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon’s Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, “Twitter is like an […]

Next Week In Portland, Share Your Vision For The Web

Web & Mobile Design, Technology and UX Conference - WebVisions

WebVisions is on next week in Portland. I know you’re busy making commercials and stuff, but why not push back from the machine for a day or two? Entering its 12th year, the conference kicks off with studio tours, parties and networking events on Tuesday, followed by one day of workshops and two full day […]

Not At SouthBy, But I Could Definitely Go For Some Guerro’s

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I’ve resisted attending SXSW for four years in a row now. It’s easy to do when you have no corporate sponsor to pick up your flights, hotel, meals, taxi rides and bar tabs. The Integer Group first sent me to Austin in 2003, and that was a special time for me, personally and professionally. It’s […]

The 3% Conference Aims To Bring Female CDs Together

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I’d say my advertising career as a copywriter has been a bit unusual in one sense: Most of the CDs I directly reported to have been women. But it’s not that way for most people, nor are many of the top CD slots at agencies held by women. To call attention to the issue, and […]

Direct To Boston

BOSTON–Direct marketers from agencies and client organizations near and far are in the house for their annual Direct Marketing Association confab. But that is not why I am here. I am here to geek out, thanks to an invite to speak on the future of paid content from the organizers of the first-ever Geekend Roadshow, […]

TED Seeks To Advance The Art Of Advertising (By Moving It Into The Realm of Content)

TED wants to nurture ads so good you choose to watch. Hence, its second annual Ads Worth Spreading initiative. According to TED, an ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes. What matters is […]

Map It Out

I’m speaking at Geekend Roadshow/DMA2011 in Boston tomorrow afternoon. At the end of my talk on “Paid Content in 2012 and Beyond” I will ask the content marketers in the room to create an editorial calendar. According to Ad Age, some marketers are already doing so. Mercedes Benz, Nestle Purina and Weight Watchers, are all […]

Relationship Marketing Or Bust

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Kim Kadlec, worldwide VP of marketing at Johnson & Johnson, spoke at the OMMA Global conference on Tuesday morning in New York City. According to Marketing Daily, Kadlec said “the art of courtship” has been sacrificed to the speed of communications. “It’s overwhelming, but as marketers we have to shift from reach and frequency to […]

Paid Content In 2012 And Beyond

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Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is “the global event for real-time marketers,” and Geekend is DMA’s hot young date. It’s also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I’m traveling to Boston to speak on […]

Spotlight On NW Creative: Jelly Helm at Portland Creative Conference

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Editor’s Note: The following piece was written by Darby Burn Strong, who attended Portland Creative Conference on Saturday at Newmark Theatre in downtown Portland. The organizers kindly provided a press pass, and gladly honored it when Darby showed up in my place. PORTLAND—Unlike many conferences, where frenzied “participants” with bloodshot eyes scurry around maze-like super […]