Dave Trott Is Making It Simple—Listen, Learn and Grow


Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It’s a long weekend, push play. His talk is full of notable moments, including his discussion of “form follows function.” Trott says we tend to fundamentally misunderstand this […]

Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award


The words we use are important. Words convey meaning. Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media. In the video, a person asks Vaynerchuk how to meet “relevant people” at South By Southwest. Gary Vee rightly does the […]

SXSW: The New World’s Fair for Brands


The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Social Gets Some Big Time Face Time @Dreamforce 2013

Dreamforce _13 - Join The Customer Company Revolution - Nov 18-21, 2013 - Salesforce.com

Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be […]

CPG Brand Advertising In A Split-Screen World


It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: “We can raise the overall ecosystem and ROI of […]

The 3 Percent Conference Equals 100 Percent Valuable Conversation


Back when it was first announced and details were scant, I made mention of the 3% Conference, an effort to call attention to the lack of female CDs in the ad industry. Since that time, conference founder Kat Gordon not only organized a successful conference in 2012, she’s doing it again this year. And she […]

MarketMixNW 2013 Offers Up A Valuable Mix Of Marketing Information

SEATTLE—There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know […]

An Agency In Five Days: JWT Pops Up At SXSWi Next Month

Call Us Walter

Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT. Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave […]