Project Runway Meets Mad Max

House music, elaborate costumes and the high desert. Someone’s been to Burning Man. What was that? A new music video from Swedish House Mafia? Or a long-form ad from TBWA/Chiat/Day meant to sell Sweden’s favorite vodka mixed with grapefruit juice? I have to say, I’ve never seen such an elaborate effort to promote the Greyhound, […]

MINI Uses Computer Graphics To Join The Swarm

MINI agency BSUR Amsterdam, director Brian Beletic and Sway Studios of Los Angeles set out to creatively demonstrate the Countryman’s dexterity — a car that can both navigate urban environments and allow the imagination of the getaway seeker free reign. So what do you think? Is your imagination primed and your heart set on a […]

CG On TV In China

Production company

CG In PDX

Portland’s Hinge Digital, a full-service 3D animation and visual effects studio, is answering the growing demand for customized high-quality computer graphics services. Founded by Roland Gauthier, Michael Kuehn and Alex Tysowsky, Hinge Digital offers over four decades of combined experience in high-quality photo-real CG and character animation at renowned studios including Walt Disney Feature Animation, […]

What’s This Account Doing In San Francisco?

Goodby, Silverstein & Partners with the help of production company Nathan Love is debuting new work for Commonwealth Bank of Australia. Nathan Love’s co-founder and creative director Joe Burrascano, says, “These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some […]