Richmond Times-Dispatch is reporting on a new business model for Work Labs, the agency led by Cabell Harris. The article describes Work Labs’ compensation model and their outsourced talent pool. Harris will ask clients to pay his agency a small retainer each quarter. For that retainer, Work Labs will present new marketing ideas to clients [...]
Actually, Talk Isn’t Cheap
January 7, 2010 By 1 Comment
Scott Ginsberg, a.k.a. “That Guy with the Nametag,” has some interesting things to say about offering free advice. I used to allow people to “pick my brain.” For free. For hours at a time. For years. And what I began to notice was, after every session, people walked away excited, inspired and grateful for the [...]
Coke and P&G Say “Jump”
April 28, 2009 By Leave a Comment
Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value [...]
Connect