Transition To The Modern World, Give Markets A Chance

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Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.   In an interview with Nieman Lab, Lanier […]

People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that […]

An Hour Measures Time, Not Productivity

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It’s fun to talk about compensation. It’s taboo, for one. Secondly, it’s a game of measuring up — a game we’ve been taught to play since adolescence. So, let’s jump on the new hourly billing rates for ad execs, made available by Rupal Parekh at Ad Age. One item that caught my eye is agencies […]

Run A Publicly-Owned Company, Deal With The Public’s Outrage

Corona d'oro

In a debate over his exorbitant compensation, WPP shareholders are giving Sir Martin Sorrell fits. Sorrell’s current compensation package amounts to $40 million (in U.S. dollars), a 60% boost from last year. According to Financial Times, three of the top 10 WPP shareholders, which own about 10 per cent of the company‚Äôs shares, say they […]

Bill On Value, Hold Your Head High And Create Intellectual Property

Weiss

How many of you consider yourselves to be consultants? I’m guessing almost all of you are consultants. Sure, your business card says Creative Director or Account Executive or Media Buyer, but in the broadest sense of the term, all of those jobs are consulting roles. With that in mind, let’s consider some interesting points made […]

Compensation Models Morph To Fit The Times

George Tannenbaum knows what’s wrong with advertising today: “There is no longer any incentive to produce anything.” Dave Trott agrees. “Under a commission system, the incentive is to make advertising and run it. Under a fee system, the incentive is to string out the process to justify the fee.” Of course, these ad industry vets […]

Even The Best New Products Need Marketing, And They Need It Now

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According to The Wall Street Journal, marketing and advertising firms are making direct investments through venture investment arms, using their advertising expertise as a selling point in order to get a piece of fast-growing start-ups. Among the firms that have emerged as investors include established New York agency Kirshenbaum Bond Senecal + Partners, cross-town upstart […]

Labor Prices Fluctuate Like Gold

Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but […]

Money Versus Creativity: A Conflict That Needn’t Be

Steve Henry, writing for Brand Republic, says most agencies these days put profit above creativity, which is totally obvious but worth saying nonetheless. Bill Bernbach famously said “a principle isn’t a principle until it costs you money” – but most of the current wave of agencies would point out that time is money and they […]

Time For A Raise

Talking about how much money you make has been taboo for as long as I can remember. But we live in a different time today. A time of radical transparency. I don’t know if that’s what led social media consultants Mack Collier and Chris Brogan to post their rates, but what drove them to do […]