Talk Talk Walk

Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there […]

Cheetos’ Big Balls

Consumed columnist, Rob Walker is wigged about the introduction of over-sized Cheetos. The bag describes its contents as “Dangerously cheesy taste in a dangerously cheesy ball!” The phrase “dangerously cheesy” has a trademark next to it. To me, the contents do look dangerous. But then even my inner 12-year-old finds Cheetos a little frightening, with […]

How InBev Treats The King

Privilege belongs to the titans of industry. It’s part of the package, as it were. Expensive dinners, golf outings, fine hotels, first class tickets or a ride on the corporate jet–it’s all part of the deal. So, imagine the surprise Anheuser-Busch executives received upon discovering that InBev is the Wal-Mart of beer. According to The […]

Coke and P&G Say “Jump”

Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value […]

Simplifiers Want Instant Coffee, Starbucks Will Provide

Starbucks is about to introduce instant coffee. Is this a way for the Seattle-based conglomerate to grow income, destroy a brand, or both? After all, would a premium coffee company ever touch the instant category? It’s like Odwalla offering its customers a Tang-like substance. In a Huffington Post advertorial, Howard Shultz of Starbucks quotes John […]

Man’s Handheld Survives Memphis Meltdown

It’s rare, but sometimes flies get caught in the social media honey. There are two such stories floating today. One involves a man who murdered his wife after she changed her status from “Married” to “Single” on Facebook. Marshall Kirkpatrick at ReadWriteWeb has the goods on that one. The other story is about a PR […]

What’s Good For CEOs and CMOs, Is Good For The Gander

Microsoft wants to sell something called “people ready business solutions.” So they asked JWT/New York to come up with something. JWT came up celebrity endorsements. Kind of. The campaign. with print and TV executions, features Coca-Cola North America CMO Katie Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and […]

Invest in the Brand Experience and Story

Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.” Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That’s what we’re in business to do.