Sally Hogshead, author, consultant and Friend of AdPulp (FOA), is using Facebook and Twitter to do some research for an article she's writing. She asked her 3300+ followers on FB, "What's your most scorching client pet peeve...something clients do that damages the quality of work (and drives you bonkers)?" Here are some of the better responses (thus far): Michael Leger--"We love it, but need to run it by …
Welcome To The Dumping Ground
Clients From Hell, a collection of anonymously contributed client horror stories from designers, is excellent. Here's one of today's offering: Client: "I googled my name and there is some nasty stuff about me on the Internet. There is this guy saying in his blog that I am an idiot. I want you to remove that blog and block the Internet if they write shit about me." Us: "We cannot do that." Client: "Well, get someone …
The Real Meaning of Advertainment
Now that I run a small but growing creative services firm, it's imperative that I become a rainmaker and an account manager, on top of being the writer/creative director/brand strategist that I already am. That's why I'm thankful for I AM THE CLIENT, a blog by Londoner "Dave Knockles," a marketing director at a big company, possibly Unilever. I'm thankful because Knockles cares, and he shares. For instance, he lays …
Doctors & Lawyers
The American Bar Association has named Ogilvy & Mather Chicago its agency of record following a review. "Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association," explained Carolyn Lamm, President of the ABA. "They understand the corporate structure and needs of an Association such as the ABA." President of Ogilvy & Mather Chicago, Jack Rooney said, "We are …
What Clients Really Think
RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah's 23 questions about their agencies. Here's one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice to give to agencies about their marketing …
Desperately Seeking Clients With The Guts To Become Famous
Peter Holmes of Reason Partners in Toronto was reflecting on the special relationship Bill Bernbach and crew had with Robert C. Townsend, CEO of Avis Rent A Car in the 1960s. Mr. Townsend hired Bill Bernbach's agency, DDB, on one condition put forward by Bill himself, "...run every ad we write where we tell you to run it." If you do that Bernback promised, "you'll have every art director and copywriter in my shop …
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Doing Great Work Is Relatively Easy, Selling It Is Not
Barry LaBov, founder and president of LaBov and Beyond in Fort Wayne, Indiana has noticed something about successful people in advertising. They: Commit to doing great, inspired work. Are engagers--they engage their clients, co-workers and suppliers in doing great work. Face the tough situations--they make sure their ideas are on-track, they demand great performance of themselves and others--even the client has to …
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Skiing’s Not Dangerous And There’s Always Lots of Snow
According to Susan Greene of The Denver Post, Vail Resorts doesn't take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: "I sometimes wonder whether the ski industry wouldn't benefit more from being completely transparent about weather and snowfall with its customers. But when snow = money, …
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It’s A Numbers Game Today
Several high profile clients are shopping around for new agency partners, but there's a catch according to The Wall Street Journal. "The chief procurement officer has become more important than the chief marketing officer inside some companies," says Joanne Davis, a new-business consultant in New York. About 80% of reviews now include procurement departments, up from 30% to 40% about five years ago, consultants …
Finally, A Workaround That Keeps Pesky Creatives At A Distance
The following is a student project from prematurely jaded Miami Ad School grads: The Ad-O-Matic from James Kiersted on Vimeo. I love how they torch the revolutionary idea to make room for a much safer one. [via AdFreak] …
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