Want A Good Deal On A Used Caddy? Call (617) 451-1110

Take a good look at the spot below, because Cadillac won’t have the luxury of such well crafted spots in the near future. Ad Age is reporting that the “new GM” will drop Modernista from the Cadillac account. Since GM’s exit from Chapter 11 bankruptcy this summer, the Detroit grapevine has swirled that Modernista was […]

Crap On A Stick, Cont.

Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it’s terrible. Naturally, Elisa Steele, Yahoo’s EVP & Chief Marketing Officer doesn’t see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It’s […]

Advertising Hurt By 15.4% Reduction In Client Spending

[source: “Breaking Down The Advertising Apocalypse” from Silicon Alley Insider]

Social Media Is The Largest Cocktail Party On Earth. Good Luck Pitching Your Wares There.

I’ve been looking at making the move to a client side position and last week I had the opportunity to learn first hand just what that could mean. There’s a Fortune 1000 company here in Portland that wants a Social Media Specialist to join their marketing team. Even though I’ve said several times that “there […]

Finally, Microsoft Competes In The Image Arena

Steve Ballmer and crew loves what Crispin Porter & Bogusky is doing for Microsoft’s external image and internal morale. In a New York Times feature, Sean Siler, 39, a software engineer at Microsoft who was featured in Crispin’s “I’m A PC” ad campaign says, “I’ve never seen more pride at Microsoft. You walk through the […]

Zen and the Art of New Business Maintenance

Eric Karjaluoto of SmashLAB in Vancouver, BC is sharing an interview he did with business development consultant Blair Enns of WinWithoutPitching. Enns has a lot of great things to say. Witness: The only real way for a firm to shift the power is to eliminate as many substitutes to hiring their firm as possible. They […]

Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG’s ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter […]

Free Rides Are For Scholars, Not Failed Auto Brands

Not getting paid for work rendered is a real bitch. And according to The Wall Street Journal, there’s some serious bitching going on right now. Monday’s bankruptcy filing by General Motors sent chills down Madison Avenue as the car maker disclosed what it owed advertising and media agencies. The car maker disclosed that it owed […]