You Want Hockey Ads? Pass The Puck To The Team From Minnesota


A professional sports franchise is a local favorite, but not necessarily a local brand. Depending on the team, the brand may indeed be a global brand like Manchester United or the New York Yankees. So it should come as no surprise that The Phoenix Coyotes went outside their home market to hire Minneapolis-based Fallon. Rich […]

More Better Faster

John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, “there‚Äôs a lot of frustration out there” and that the biggest frustration of all is “the cost of creating advertising, both in […]

CMOs Need Bigger Budgets, More Talent And Better Leadership


What are Chief Marketing Officers thinking? It’s a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers. CMO Council’s 2011 State of Marketing Report, released today, offers a broad range of insights and views specific […]

Want To Be Found Online? Concentrate On Content

Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, “Don’t just do things because you’re ‘supposed to’ — do them because you have a reason to do them.” Bissell’s clients also want their site […]

Taco Bell Franchise Board Calls For Agency Review, Brand Says No

Loose emails sink ships. And Maureen Morrison of

Russia, The Door Is Open: Campaign Invites Westerners Inside Bear’s Den

You’ve heard about clients from hell. Now consider this: Russia as a client. According to The New York Times half-dozen or so Western ad agencies work closely with the inner circle of Russia’s government. Russia uses Ketchum for PR and Weber Shandwick for sports marketing. It hires LA-based Adore Creative to make films. Adore’s president […]

If You’re Not Great At Client Service, You’re Not Great

Ian Lurie of Portent Interactive in Seattle believes you can’t always apply modern work strategies advocated by the likes of Jason Fried at 37 Signals in the agency environment. In Fried’s world, efficient, uninterrupted sprints, team rotation, and projects finished in days instead of weeks are the norm. But that’s not the norm in Adlandia […]

Young Guns In The Media Spotlight

Fortune Magazine’s annual 40 Under 40 feature lists a handful of marketing people, all on the client-side, except for one. Wendy Clark, Senior vice president, integrated marketing and communications at Coca-Cola made the list. Oregon Duck, Stephen Gillett, who is now CIO, EVP, and general manager of digital ventures at Starbucks made the list. Carolyn […]