If You’re Not Great At Client Service, You’re Not Great

Ian Lurie of Portent Interactive in Seattle believes you can’t always apply modern work strategies advocated by the likes of Jason Fried at 37 Signals in the agency environment. In Fried’s world, efficient, uninterrupted sprints, team rotation, and projects finished in days instead of weeks are the norm. But that’s not the norm in Adlandia […]

Young Guns In The Media Spotlight

Fortune Magazine’s annual 40 Under 40 feature lists a handful of marketing people, all on the client-side, except for one. Wendy Clark, Senior vice president, integrated marketing and communications at Coca-Cola made the list. Oregon Duck, Stephen Gillett, who is now CIO, EVP, and general manager of digital ventures at Starbucks made the list. Carolyn […]

For Google, Small Agencies Are The Right Agencies

You don’t need to work for a large or well known agency to produce marketing communications for Google. According to Ad Age, Johannes Leonardo and Big Spaceship out of New York and Cutwater, Goodness Mfg. and Muhtayzik/Hoffer on the West Coast have all recently completed projects for the search giant. The last, a San Francisco-based […]

Kraft Lights A New Fire, Chicago Shops Left Out In The Cold

Three powerful women–Irene Rosenfeld, Dana Anderson and Mary Beth West–are shaking things up at Kraft’s headquarters in suburban Chicago and the reverberations can be felt along North Michigan Avenue and beyond. According to Ad Age, Kraft has, over the past 24 months, cut longstanding ties with Interpublic Group of Cos. and WPP shops on more […]

It’s Cheaper Than Running A Cable Channel, But Not By Much

I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age’s Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution […]

Clients At Cannes

According to Adweek, the increased presence of clients at Cannes is leading the festival to consider the launch of a Creative Effectiveness Lion next year. This year, reps from 400 client organizations attended, accounting for 15 percent of the delegate base, an amount expected to double within five years, according to Phil Thomas, CEO, Cannes […]

That’s On The Client

Sally Hogshead, author, consultant and Friend of AdPulp (FOA), is using Facebook and Twitter to do some research for an article she’s writing. She asked her 3300+ followers on FB, “What’s your most scorching client pet peeve…something clients do that damages the quality of work (and drives you bonkers)?” Here are some of the better […]

Welcome To The Dumping Ground

Clients From Hell, a collection of anonymously contributed client horror stories from designers, is excellent. Here’s one of today’s offering: Client: “I googled my name and there is some nasty stuff about me on the Internet. There is this guy saying in his blog that I am an idiot. I want you to remove that […]

The Real Meaning of Advertainment

Now that I run a small but growing creative services firm, it’s imperative that I become a rainmaker and an account manager, on top of being the writer/creative director/brand strategist that I already am. That’s why I’m thankful for I AM THE CLIENT, a blog by Londoner “Dave Knockles,” a marketing director at a big […]