Three powerful women–Irene Rosenfeld, Dana Anderson and Mary Beth West–are shaking things up at Kraft’s headquarters in suburban Chicago and the reverberations can be felt along North Michigan Avenue and beyond. According to Ad Age, Kraft has, over the past 24 months, cut longstanding ties with Interpublic Group of Cos. and WPP shops on more [...]
Formal Is In At General Motors
Here’s some odd news out of Detroit…Chevy doesn’t want to be called Chevy anymore, it wants to be known by it’s proper name Chevrolet. I can relate in that I prefer David over Dave, but I can’t relate to wasted efforts from a struggling company that run counter to the cultural grain. According to The [...]
That’s On The Client
Sally Hogshead, author, consultant and Friend of AdPulp (FOA), is using Facebook and Twitter to do some research for an article she’s writing. She asked her 3300+ followers on FB, “What’s your most scorching client pet peeve…something clients do that damages the quality of work (and drives you bonkers)?” Here are some of the better [...]
Welcome To The Dumping Ground
Clients From Hell, a collection of anonymously contributed client horror stories from designers, is excellent. Here’s one of today’s offering: Client: “I googled my name and there is some nasty stuff about me on the Internet. There is this guy saying in his blog that I am an idiot. I want you to remove that [...]
Doctors & Lawyers
The American Bar Association has named Ogilvy & Mather Chicago its agency of record following a review. “Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association,” explained Carolyn Lamm, President of the ABA. “They understand the corporate structure and needs of an Association such as the ABA.” [...]
What Clients Really Think
RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah’s 23 questions about their agencies. Here’s one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice [...]
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