I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service [...]
I Would Write Anything For Cash, But I Won’t Write That
October 31, 2012 By Leave a Comment
It’s been a long time since Neil Young sang about…well, who he wouldn’t sing for: But when it comes to advertising people, most of us have few, if any, clients we wouldn’t work on. What does it say about us if we refuse to work on something, or oppose the way a prospective or current [...]
New MarCom Man To Take The Wheel At GM
July 30, 2012 By Leave a Comment
Goodby’s man on the inside is now on the outs. According to The Wall Street Journal, General Motors Co.’s ousted its global marketing chief, Joel Ewanick at the end of last week. Ewanick, 52, was head of one of the largest advertising budgets in the U.S. ($4.5 billion/year) and a key player in the company’s [...]
Coca-Cola’s BHAG: $200 Billion by 2020
March 16, 2012 By Leave a Comment
Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle [...]
Advertising Is Not The Place for Playing It Safe
December 15, 2011 By Leave a Comment
First Lowe’s, now KAYAK. The online travel site also pulled its ads from TLC’s new show, “All-American Muslim.” Which is bad enough on its own, but the situation is made worse by company executives trying to explain the decision away like it’s no big thing. Steve Hafner, CEO and Cofounder writes on the company’s blog: [...]
Divisiveness Is For Politics, In Business We’re Better Than That
November 7, 2011 By Leave a Comment
Avi Dan, a marketing consultant who specializes in client-agency relationships, reports that clients are unhappy with their agency partners vendors. Only 41% have a positive view of the quality of agency people, and just 38% are satisfied of the way agencies manage integration. Agencies are retreating from a multidimensional relationships with clients to a more [...]
Creepy King Nowhere Near BK’s Guacpper
August 19, 2011 By Leave a Comment
According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide. And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef. What? No King? No King. “There seems to be no place for a plasticized sovereign derided by many customers as [...]
Connect