When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google's Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for their client Sodimac--Peru’s largest home improvement chain. …
Ladies, Start Tracking The Rudeness All Around You
Are you a mansplainer? Prepare to be disrupted. https://youtu.be/vz8LgR8dRzQ In honor of International Women's Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first "debate" between Don Trump and Hillary Clinton, …
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No One Reads Long Copy
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: https://youtu.be/5jUt1SSxerE This campaign …
Why Working In Advertising Sucks And What We Can Do About It
Editor's Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is quite simply the worst it’s ever been. The. Goddamned. Worst. Apologies to all the kids, puppies and my …
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Crushing Copper with Annie Heckenberger
Editor's note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a "get to know me" piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her younger brother and me to the Atlantic City train station to pick up their dad. We’d bypass a …
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Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple
If you're like me, no doubt you've had clients sit in conference rooms and say things like, "We want to be like Target." Or "We want to be like Nike." Or, the big one these days, "We want to be like Apple." Well, if you haven't seen this video, check it out. It's Steve Jobs, introducing the "Think Different" anthem ad from 1997 in an internal video. And in seven minutes, he eloquently sums up why Apple is Apple …
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Roger McNamee On HTML5 And The Future of The Web
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
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Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.
Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O'Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in productivity gains for other people. Having a positive social …