Hunt The Non-Hustler

Marketing speaker, author and consultant, Tara Hunt, was raised in a small town in Alberta. Naturally, she was shaped by that experience (as we all are, wherever and however we grow up). I’m not a hustler. I’ve never been a hustler. Sure, I know the elements of the hustle (there are enough examples around me) […]

Don’t Just Sell. Inspire A Cultish Movement.

Copywriter, Nathan Archambault, writes Maybe I’m Gravy, a blog about the sport (not to be confused with his sports blog). On said blog, he posits that ad agencies are shifting (or need to be) from making ads to creating cults. Ad agencies will still be idea factories. But creating ads is going to become a […]

Life During Media Arts Time

“Transmit the message, to the receiver hope for an answer some day” -David Byrne Media Arts & Disruption, a TBWA\ blog, kindly offers up Lee Clow’s philosophy on the state of the ad game today. Or “media arts” game, as the case may be. It’s a short but stimulating read. For instance, here’s one key […]

Advertising And Editorial To Live Happily Ever After

Until now, I’ve never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I’m a big fan of finding sponsors for […]

Today In Twitterverse: Barlow Unloads

John Perry Barlow is on fire today. What you see above is just one in a series of challenging Tweets. What’s the former Grateful Dead lyricist and internet freedom fighter mad about? Lots. Twitter, blogs, pompous behavior from new media elite, etc. I encourage you to visit his Twitter page to see his output from […]

Want To See A Real Social Network In Action? Here You Go…

Melinda Newman of the Washington Post wrote an insightful piece on Jam Bands, and how they do business. This is how it begins: Marc Brownstein is fretful. The Disco Biscuits bassist has 4,992 friends on his Facebook page. If he adds eight more, the social networking site’s regulations dictate that his friend page must become […]

Greenpeace Wins One For the Forests

According to a Greenpeace press release, Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, has been convinced to institute stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Kimberly-Clark plans to obtain 100 percent of its wood fiber for […]

Tossing Sacred Cows On The Open Fire

Mark Wnek, chairman-chief creative officer of Lowe/New York let one rip on AdAge yesterday. As a result, I think more highly of him today. Brilliant execution is largely what wins creative awards; the depth, breadth and scale of the idea are secondary at most. Great ideas not so brilliantly executed win nothing, while brilliant one-off […]