Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at home order on March 23, 2020, Chaco moved …
An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring
Let's look at the winners. There are always winners. No matter what. Blue Apron's Stock Is On Fire Right now, Blue Apron is a winner. https://youtu.be/44lJsa9FEGY Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several extremely volatile trading hours as these orders took …
Ad People Aren’t Paid A Ton, They’re Paid By The Ton
Clients. You can't live with them and you can't live without them. Increasingly, ad pros are somehow living without them, and in too many cases it's the agency's fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit of value. We began to sell inefficiency. The only path to growth was through more people, and …
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Boots on the Ground: Timberland To Help Plant 50 Million Trees
Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: "When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying." White adds, "When it comes to advertising, don’t start with your why, start with theirs." It's practical advice and it sounds good …
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How Do You See Her? When Do You See Her? Where Do You See Her?
Media is a false mirror. It's false because it doesn't show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the widest possible audience. But do they also ask an overweight person, an older person, a poor person, or a trangender …
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Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support
It's 2019, but it in many parts of the U.S. it could be 1919 again. A woman's right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some or all circumstances. So far in 2019, nine U.S. states have passed laws of this type, and more states are considering …
San Francisco CEOs Against The World
Salesforce is on a mission, and on a roll. The company occupies the tallest skyscraper in San Francisco, is working to end homelessness in the city, and now multi-billion dollar software company is refusing to provide its product to companies who sell high-powered assault weapons. Righteousness is in. And what the federal government refuses to do, or is incapable of doing, corporate America is increasingly …
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Canvas Shoes Are A Canvas for Creative Expression
I like when brands act as canvases for their customers to make meaning. To me, that's how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign - Waffleheads - a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These men and women are more than brand advocates or influencers—these …
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