In July, we took note of Pepsi’s unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo.
ABC Radio’s Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It’s […]
John Byrne, former editor of BusinessWeek.com and Fast Company, is being swept out in Bloomberg’s takeover of the business title. Like many other media pros, Byrne isn’t looking for another old media structure to save his butt. He’s intent on building something new and hoping, like his fellow entrepreneurs, that he builds something to last. […]
San Francisco Panorama is an upcoming 300-plus-page, single-edition newspaper from McSweeney’s, the indie publishing house founded by author Dave Eggers. Six months in the making by McSweeney’s staff based in San Francisco’s Mission District, the Panorama will comprise a main news section including investigative reports, arts and sports sections, a magazine, a book review section, […]
Frank Addante, CEO and Co-Founder of Rubicon Project wants to “keep the Internet free and fuel its growth.” His team plans to do this by helping publishers make money from under-utilized online ad space. Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 […]
My jaw is on the ground. Social media scholar, Danah Boyd, spoke at Web2.0 Expo in New York yesterday and now her talk is available in “print” on her site. Here’s one bite of that nourishing feast: Consider what it means to be “in flow” in an information landscape defined by networked media and you […]
Ed Cotton likes the contrary thinking found in Jonathan Harris’ new piece, “World Building in a Crazy World”. I do too. Very much. Here’s what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world […]
American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women. Here are Reid’s Five Keys to Making a Sale: 1. Treat your clients with respect, dignity, interest, and care. 2. Forget about rejection. 3. Shine your light. 4. You […]