Marker Comps, Wherefore Art Thou?

“If you express yourself on the internet, what you say will be copied, mashed up, anonymized, analyzed, and turned into bricks in someone else’s fortress to support an advertising scheme,” says Jaron Lanier, author and a pioneer in the development of virtual reality. In his new book, You Are Not A Gadget, Lanier argues for […]

Moments With Mau

Designer Bruce Mau has a site one can spend quality time on–as it should be. I found this compilation of TV interviews there and much more. His “Incomplete Manifesto For Growth” (found on his site) is a wonderful document. Here’s but one Mauian prescription: 40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are […]

Google’s Dialing Apple’s Number

Introduced yesterday, the much awaited Google phone, known as Nexus One is now available directly from the search giant’s site. It’s $179 with a two-year data plan from T-Mobile or $529 unlocked. According to The New York Times, Google is “dipping its toes in the direct retailing business not to reap profits from the sale […]

Where Are Your Passions Leading?

Cartoonist, author and blogger Hugh MacLeod is selling South African Wine in West Texas. Why? Because that’s what passionistas do. MacLeod also believes it’s a good idea to have an “evil plan.” Soo­ner or later you’re going to have to explain to your friends and family EXACTLY why you deci­ded to quit your sta­ble 401K […]

Who Are You?

People have flaws, but sometimes flaws are beautiful. That’s the message Tara Hunt is putting out. We love people who represent the ideal, the perfect, the imperfectly perfect, the happy, the successful, the amazing, positive, go-for-it, wa-hoo in life. And I’m not saying those people don’t exist. They just don’t exist as much as we […]

Chaotic Action Is The New Marketing Imperative

Tom Asacker reminds us that Peter Drucker wrote, “The aim of marketing is to make selling superfluous.” Asacker adds to Drucker’s bass line, “the purpose of marketing is to create and keep customers while making selling superfluous.” Great stuff, but how does a brand actually go about “making selling superfluous?” Asacker has an answer: Be […]

Kind Beer, Perfect Package

I recently encountered two beers from Lyons, CO brewery Oskar Blues at Portland’s annual Holiday Ale festival. I liked the Pilsner but was totally impressed by OB’s Gordon Ale, which they describe as their “Velvet M-80.” A few days after the festival, I noticed on Twitter that our local store was carrying Oskar Blues in […]

P.S. The First Democratic Pronunciation of A Brand

In July, we took note of Pepsi’s unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo.