Advertising Age’s Emily Tan asked some of digital’s top movers to identify the biggest trends and challenges that lie ahead for brands and those who would serve them. Shane Steele, director-emerging media and online advertising at Coca-Cola Co. offers a client’s perspective: “The ideal is to identify and test new platforms that offer a first-mover […]
Seth Godin was recently afforded the privilege of seeing the uber geek in action. He noted it in his journal, like an ethologist in the field. I sat next to Cory at a conference today. It was like playing basketball next to Michael Jordan. Cory was looking at more than 30 screens a minute. He […]
MIT Advertising Lab introduces us to IDEO, and reinforces the idea that a product design company can positively impact a brand’s advertising. IDEO describes the work that led to Bank of America’s popular “Keep the Change” promotion/incentive program. Facing the challenge of enticing people into opening new accounts, Bank of America came to IDEO in […]
I’m partial to brands with an intriguing story–even more so, when the CEO embodies that story and shares it successfully. Nancy Traversy of Barefoot Books is one such CEO. She says imagination is more important that information. I like that kind of thinking.
Wal-Mart is going green. The company, which is often criticized for its labor practices, is getting serious about sustainability. The truly interesting thing here is how this initiative perfectly fits their corporate culture, for sustainability pactices, when properly implemented, will lead to reduced costs and increased profits. Speaking in London on Feb. 1, Wal-Mart President […]
Jeff Jarvis interviewed scholar and author David Weinberger on camera at Always On in Manhattan last week. Beet.tv has the full transcript of the interview. Here’s one bit from the Cluetrain conductor that I enjoyed: Entering a conversation in order to influence it is almost always a corrupting influence on a conversation, although there are […]
Ervin Peretz, a 37-year-old Google programmer, just might be a genius. He opened Terra Bite Lounge, a coffee shop in Kirkland, WA that has no prices for any of the food or drinks it “sells.” Instead people volunteer money if and when they choose. Those who do pay simply put whatever they want into a […]
Years ago, McDonald’s relied on creative franchisees to concoct new items in the back of their kitchens. Restaurant owners invented the Big Mac, the Egg McMuffin and other favorites. Those days are long gone. Today a chef trained at Culinary Institute of America devises new menu items for the quick serve giant. The Wall Street […]