Now Entering The Post-Web 2.0 Space

Netscape founder and serial entrepreneur Marc Andreessen started a blog recently. One of his early entries claims there’s no such thing as Web 2.0 and cautions against the use of such vague terms. Before the “Web 2.0 space”, you had the “dot com space”, the “intranet space”, the “B2B space”, the “B2C space”, the “security […]

tiny gigantic’s Authentic Brand Voice

I like what Josh Kamler at tiny gigantic has to say about authenticity. Authenticity is a basic requirement for any healthy relationship, but it’s nothing more than that. That’s why it rubs me so wrong to see decks and brand guidelines that trumpet authenticity as a value: We are authentic, they say. But here’s the […]

The Socializr

I wanted to read about what NOT to do as an entrepreneur, so I picked up the latest Inc. Magazine from the newsstand. Jonathan Abrams, the founder of Friendster and the man credited with launching the social networking concept, is on the cover. Abrams took a beating at Friendster, but he’s only 37 and he […]

JPG Magazine Dirt

Derek Powazek, the founder of JPG Magazine and long time member of the technorati has been forced out by his business partners. Believing as he does in radical transparency, he chose to detail some of the sordid details on his blog. Unfortunately, issue 10 will be the last one that Heather and I will have […]

Models Eat Up—Anorexia Is Off The Shelf

Following the fashion industry’s inner turmoil over the use of wafer-thin models, a major packaged goods company is now calling for heftier models in its advertising. According to The Wall Street Journal (paid sub. req.), Unilever, the Anglo-Dutch consumer-products company is joining the global fight against eating disorders. “Unilever has adopted a new global guideline […]

Finding Purpose Harder Than Finding Money

Last December Jennifer Rice probed the depths and asked the kind of pertinent questions one asks on a long hike, or fireside with a particularly good pinot noir. One thing I haven’t thought about until recently is whether I could make a difference in my own profession. Seems a bit odd in hindsight, but I’ve […]

McCracken Soaks It Up In Mexico

Ethnographer and brand consultant Grant McCracken is in Mexico trying to “save marketing” by asking more of research. I am here to advance my clients interests not by finding a hot button, but looking for a match between all of the cultural complexities of the consumers’ life and all the things the brand and the […]

Incubator 2.0

“Give me your tired, your poor, your huddled engineers yearning to code.” –Naval Ravikant Om Malik looks at HitForge, a new San Francisco-based outfit with a unique twist on the incubator model. HitForge is an entrepreneur cooperative composed of independent small teams, where people can apply with their ideas, join the team, and see their […]