Crushing Copper with Annie Heckenberger

freight train coming

Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]

Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple

If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]

Roger McNamee On HTML5 And The Future of The Web

Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven’t had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 […]

Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.

Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O’Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in […]

Brands As Change Agents, It’s Hard Work But Someone’s Gotta Do It

In his latest essay, Friend of AdPulp, Tom Asacker, asks, “Why do we continue to fritter away our organizations’ valuable time, attention and money trying to keep up with, and optimize, activities that most customers find little, if any, value in? What invisible force holds us captive?” Asacker believes we are missing the point in […]

Steve Jobs Is “The Decider.” Are You?

“I’m completely uninterested in buying an iPad — it really feels like the second coming of the CD-ROM ‘revolution’ in which ‘content’ people proclaimed that they were going to remake media by producing expensive (to make and to buy) products.” -Cory Doctorow Writing on his blog, 9GiantSteps, George Howard–a musician, producer, educator, and writer who […]

iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to […]

Incubate Your Best Marcom Ideas In Pepsi

PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can […]

Grasse Dreams Up The Spirits, Feeds Them To Bigger Fish

Art In The Age of Mechanical Reproduction is a long name for a company that makes craft spirits and other handmade merchandise. But William Grant & Sons, the family-owned distiller headquartered in in the United Kingdom, isn’t bothered by the unconventional name. They want Art in the Age’s leading product, ROOT, and ROOT they shall […]

When Just “Doing Your Job” Fails To Solve The Problem

Add branding consultants and hapless clients to the long list of things and people Hoffman/Lewis President, Bob Hoffman, a.k.a. The Ad Contrarian, doesn’t respect. If your products are crappy, or your stores are dirty, or your service is lousy, or your business strategy is stupid, you — my friend — have a brand problem! Send […]