If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, [...]
Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple
October 7, 2011 By 1 Comment
Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.
June 21, 2010 By Leave a Comment
Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O’Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in [...]
Brands As Change Agents, It’s Hard Work But Someone’s Gotta Do It
June 15, 2010 By Leave a Comment
In his latest essay, Friend of AdPulp, Tom Asacker, asks, “Why do we continue to fritter away our organizations’ valuable time, attention and money trying to keep up with, and optimize, activities that most customers find little, if any, value in? What invisible force holds us captive?” Asacker believes we are missing the point in [...]
Steve Jobs Is “The Decider.” Are You?
June 15, 2010 By Leave a Comment
“I’m completely uninterested in buying an iPad — it really feels like the second coming of the CD-ROM ‘revolution’ in which ‘content’ people proclaimed that they were going to remake media by producing expensive (to make and to buy) products.” -Cory Doctorow Writing on his blog, 9GiantSteps, George Howard–a musician, producer, educator, and writer who [...]
iAd: Keeping Free Apps Free And Other Reasons For Being
June 8, 2010 By Leave a Comment
According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to [...]
Incubate Your Best Marcom Ideas In Pepsi
June 4, 2010 By Leave a Comment
PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can [...]
Wales Says Crowdsourcing Is Offensive (Among Other Things)
May 3, 2010 By Leave a Comment
[via Business Insider]
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