According to The Wall Street Journal, Lexus is enlisting people with a strong following on Twitter and other social media to create buzz around its products. Its new campaign includes online videos that show actress and comedian Whitney Cummings interviewing an array of social-media heavyweights as they take the Lexus CT 200h for a spin […]
The U.S. Department of Agriculture’s (USDA) Economic Research Service reported earlier this week that more than 50 million Americans, including 17 million children, live in hunger. Feeding America and the Ad Council–with pro bono help from Cutwater–are publicizing the need and asking for a hand in solving the hunger epidemic. “We are compelled, obliged, even […]
Wendy Thomas’ famous face has been plastered on Wendy’s locations worldwide since 1969, but surprisingly, she’s never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week. Thomas and her siblings own 33 Wendy’s franchises. The spots were created […]
Sure, he was Mr. Cunningham on Happy Days, but I also remember him being the proud spokesman for Glad trash bags. Happy Days Star Tom Bosley Dead at 83.
Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something’s cool, it’s “So Kodak.” PR Newswire has the story: Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, […]
Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is “Pro Nails,” from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor […]
It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter. Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life […]
I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]