Guerilla Body Language Campaign Rejected By League

“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]

For Big Schools, Football Is A Brand Experience

One of the things that I enjoy about college football Saturdays is seeing the spots that the schools run during games. Take a look at these ads for University of Texas: VO: Walter Cronkite (who attended UT, but left school in 1935 to work in radio) Agency: GSD&M | Idea City Share

Straight-Faced Favre Scores One for Sears

Personally, I’m happy to see Brett Favre playing football. Which team the guy plays for doesn’t matter to me. I know that’s not the case in Wisconsin and Minnesota, but I don’t live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team. I don’t really have a pro team […]

Nuts. In More Ways Than One.

And then there’s the one with the idiot Miss Teen South Carolina. I would love to have been a fly on the wall in the conference room where this idea was presented. It was probably more bizarre than I could imagine. Share

Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion

Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] Share

Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout

BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening. Share

Peterson Is A Monster

Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat “Alter Ego” spot below. The spot stars Adrian Peterson of the Minnesota Vikings–the best running back in the league today. The use of slow-mo, black and white photography and the horror […]

Allstate Too Applies The Heat

Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where’s the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team’s grill? Here’s what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part […]

Nine West And Nashville Sing Harmony Together

I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer […]

Bono and Edge Leave Their iPhones at Home

Visit Blackberry.com/U2 for more info on the brand’s integration with Ireland’s most popular rock band. Agency: Arc Worldwide, Chicago Director: Alex Courtes of Partizan Share