Nothing’s “Stickier” Than A Popular Tune

I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]

NFL Legend John Randle Stars In Spots For Vikings Scratch Game

On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, “Stupid comedy for smart people.” Which might be funnier than the spots themselves. Share

Strahan Sends People To The Doctor

I love the look from the housekeeper near the end of this spot. Nice touch Deutsch LA. Share

He’s Not Robert Parker, And That’s The Point

Virgin America, the California-based airline, is letting Gary Vaynerchuk pick the wines it serves. Vaynerchuk’s entertaining Wine Library TV will also make its debut this month on the airline’s in-flight entertainment system. “As the only airline based in California we pride ourselves on our fresh approach to the in-flight menu and we’re excited to partner […]

Apple Becomes “The Man” – Jon Stewart Freaks

“Come on, Steve. Don’t go all Howard Hughes on us.” -Jon Stewart, advising Steve Jobs to “chill baby” The Daily Show With Jon Stewart Mon – Thurs 11p / 10c

Celebs Sell Subs On Twitter And TV

Subway is giving away $10 Subway gift cards to people who participate in its “Tweet to Eat” promotion. According to Media Post’s Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are “a great fit” for the Subway brand. Participants submit their […]

A Hole In One For Cynicism

Sure, it’s powerful because it’s got his dead father doing the VO, it’s shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it’ll command your attention in the middle of some pod of otherwise lame commercials. But I just don’t buy it. To me, it’s […]

Big Air, Big Idea

Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White’s private half pipe outside Silverton, Colorado, is the bomb. It’s the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like […]

Super Bowl Sunday — The Perfect Occasion for An Abortion Debate

University of Florida quarterback Tim Tebow will appear with his mom in a Super Bowl ad for Focus on the Family next month. According to Advocate.com and The Palm Beach Post, Tebow defended the 30-second ad in which he and his mother Pam are expected to discuss her decision not to have an abortion despite […]

Creatives Serving Creatives

Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams–a man with a well-honed identity–unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the