Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something’s cool, it’s “So Kodak.” PR Newswire has the story: Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, […]
Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is “Pro Nails,” from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor […]
It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter. Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life […]
I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]
On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, “Stupid comedy for smart people.” Which might be funnier than the spots themselves.
I love the look from the housekeeper near the end of this spot. Nice touch Deutsch LA.
Virgin America, the California-based airline, is letting Gary Vaynerchuk pick the wines it serves. Vaynerchuk’s entertaining Wine Library TV will also make its debut this month on the airline’s in-flight entertainment system. “As the only airline based in California we pride ourselves on our fresh approach to the in-flight menu and we’re excited to partner […]
“Come on, Steve. Don’t go all Howard Hughes on us.” -Jon Stewart, advising Steve Jobs to “chill baby” The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Subway is giving away $10 Subway gift cards to people who participate in its “Tweet to Eat” promotion. According to Media Post’s Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are “a great fit” for the Subway brand. Participants submit their […]
Sure, it’s powerful because it’s got his dead father doing the VO, it’s shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it’ll command your attention in the middle of some pod of otherwise lame commercials. But I just don’t buy it. To me, it’s […]