Schweppes Turns Sultry

UMA_schweppes

What happens when you put Uma Thurman, photographer David Lachapelle and Fred & Farid all in the same room? This happens: Via: Whitezine

Tree Huggers Throw Some Punches

“Climate science has basically been at the receiving end of the best-funded, best-organized smear campaign by the wealthiest industry that the Earth has ever known—that’s the bottom line.” – Professor Michael Mann The factors that ruin our air and drive the Earth’s temperature to dangerously high levels are also busy destroying our land and water. […]

To Hell With Brian Wilson’s Beard, Let’s Play Ball

We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it’s a good time to view some baseball commercials. Here’s one from Swirl in San Francisco. Here’s another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while […]

Anal Warts And All, Denny’s Does Episodic Content Right

According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman’s multimedia studio, Electus, have produced a series of three-minute videos for Denny’s called “Always Open.” The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new […]

Four Words For Viral Success: Jennifer Aniston Sex Tape

Glaceau smartwater, with the help of Zambezi, has done a very smart thing. They enlisted America’s favorite “girl next door” (sorry Sandra) to make fun of herself and the very idea of a viral video. The result? The video below is closing in on five million views on YouTube in just three days. In related […]

Band On The Run (To The Bank And Back)

Adfreak, AgencySpy and Paste have all pointed to this new full length jingle, recorded by Weezer. The song was actually written by a young Barry Manilow. He also wrote “I am stuck on Band-Aid, ’cause Band-Aids stick on me!” back in the day. To State Farm’s knowledge, the full song had never been recorded. After […]

Mountain Dew Is Not Illuminati, But Their Eye’s On The Money

Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain. Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company’s ad agency.

Web Celebs Move Metal

According to The Wall Street Journal, Lexus is enlisting people with a strong following on Twitter and other social media to create buzz around its products. Its new campaign includes online videos that show actress and comedian Whitney Cummings interviewing an array of social-media heavyweights as they take the Lexus CT 200h for a spin […]

We’re Fat And We’re Hungry

The U.S. Department of Agriculture’s (USDA) Economic Research Service reported earlier this week that more than 50 million Americans, including 17 million children, live in hunger. Feeding America and the Ad Council–with pro bono help from Cutwater–are publicizing the need and asking for a hand in solving the hunger epidemic. “We are compelled, obliged, even […]