Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are. That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.” I question if that’s […]

British Pop Star Runs Into the Light for Nike+

To help Nike Running UK engage with an aspirational young female audience, AKQA created a short film ‘Music Runs Ellie’ which launched today as part of a wider social media campaign for Nike+. Ellie Goulding, who has just finished a sold out tour of the US, managed to fit time into her hectic schedule to […]

Want Some Extra Publicity? Get Ashton Kutcher On Board

I’ll admit, I don’t watch “Two and a Half Men” and I only peripherally know about Ashton Kutcher’s many investments and participation in new media ventures. But if you’re a viewer, you might have noticed them. The Washington Post has more: Kutcher is reprising the pretty-but-several-sandwiches-short-of-a-picnic shtick that made him a household name on Fox’s […]

Willie Nelson Covers Coldplay For Chipotle

Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming. The two-minute film will appear on nearly 5,700 movie theater screens in advance […]

De Niro Asks Us To “Honor, Remember and Reunite” on 9/11

The National September 11 Memorial & Museum, in conjunction with the Ad Council, is launching a public service advertising campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of the attack by donating to or visiting the Memorial. The Memorial will be dedicated on Sept. 11, 2011 and it opens to the […]

Vodka Distilled From Pineapple: That’s the Kind of Innovation America Is Famous For

Pau_Maui_Vodka

Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii. PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided […]

W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event

Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal […]

Do You Have The Moves To Join The Material Girl On Stage?

madonna_vodka

Smirnoff, the world’s No. 1 vodka, is partnering with Madonna, the world’s No. 1 celebrity chameleon and endurance athlete, in a partnership that kicks off with an international contest to find the best dancer in the world to join her next tour. To enter, hopefuls must submit a 60-second dance video between August 18, 2011 […]

When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy

Deion Sanders can fly. No, really. Agency: Grey/NY Share

Actress Nikki Reed Drops An Idea That Doesn’t Stink

I give a shit about Whales. Big time. Thankfully, there’s a new fauxganization that’s encouraging me and you to Give a Shit (GaS). Some of you may be wondering why such a noble experiment has to resort to bad language. “We’re not offended by bad language,” according to give-a-shit.org. “We’re offended by billions of people […]