Blades, Go F-ing Buy Them

Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he’s the Mother F-ing CEO, a.k.a. MFCEO. Here he is making fun of the late Steve Jobs (not safe for work, for fuck’s sake): You might be wondering how 72andSunny ever sold their client, […]

MySpace Is Social’s Comeback Kid

Specific Media and Justin Timberlake picked up MySpace last June from News Corp. for just $35 million. News Corp., of course, paid $580 million for the site in 2005 before running it aground. Now MySpace is growing again and the new owners have something to cheer about. According to CBS News and The New York […]

Giving Young Hungry Guys What They Want

It has been said that talented young people have little motivation to join the ad business today. Naturally, that is a steaming pile of horse shit. For one, you could find yourself at 72andSunny working on Hardee’s/Carl’s Jr. and “giving young hungry guys what they want.” Or you could be working at TeamOne, dreaming up […]

OK Go Makes Music In A Chevy

Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version […]

LeBron Puts Finger In Educational Dike

In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim. To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and […]

Sir Charles Is Counting Calories with Weight Watchers

Here’s your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he’s reversing that trend with the help of Weight Watchers. I like this B-roll, as well: According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall market, or $9.3 billion. In […]

Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are. That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.” I question if that’s […]

British Pop Star Runs Into the Light for Nike+

To help Nike Running UK engage with an aspirational young female audience, AKQA created a short film ‘Music Runs Ellie’ which launched today as part of a wider social media campaign for Nike+. Ellie Goulding, who has just finished a sold out tour of the US, managed to fit time into her hectic schedule to […]

Want Some Extra Publicity? Get Ashton Kutcher On Board

I’ll admit, I don’t watch “Two and a Half Men” and I only peripherally know about Ashton Kutcher’s many investments and participation in new media ventures. But if you’re a viewer, you might have noticed them. The Washington Post has more: Kutcher is reprising the pretty-but-several-sandwiches-short-of-a-picnic shtick that made him a household name on Fox’s […]

Willie Nelson Covers Coldplay For Chipotle

Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming. The two-minute film will appear on nearly 5,700 movie theater screens in advance […]