Ford Pulls Up To Red Morning Light

Kings of Leon have coughed up their song “Red Morning Light” to Ford Motor Company, which is using it to sell the Ford Focus–a car I can’t see the Tennessee rockers driving.

‘Tis The Season For Ironic Endorsements

Today’s Yahoo! home page prominently features an ad for American Express starring Tina Fey. I’d say she’s got one less thing to worry about, given that’s she raking in some nice endorsement cash while she and other, more starving WGA writers are on strike.

Not Dean & DeLuca (But Might As Well Be)

Sally Quinn and her son, Quinn Bradlee The New York Times “Sunday Styles” section gave Costco some free advertising today, and the paper even managed to fill the unpaid advertorial with inside the beltway celebs. To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the […]

Virgin Gets Endorsement From Some Of The Bloatosphere’s Finest

Click To Play Lauging Squid points out that a group of high profile geek bloggers are starring in the latest spot from Virgin American. Xeni Jardin, Cory Doctorow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Pete Rojas of Engadget; Alex Albrecht and Kevin Rose of Diggnation all appear, or I should say their cartoon […]

Brand Reputation And The Unfiltered Word

Gilbert Arenas of the Washington Wizards has a blog on According to the Wall Street Journal (paid sub. req.) every 10 days or so the outspoken baller calls his entries in to a National Basketball Association staffer who faithfully transcribes his thoughts. But some of his commentary has been tough for his corporate overlords […]

Everyone Needs A Getaway Car

A long time ago, in a brand galaxy far, far away… The man was huge.

Tina Fey—The Clown Who Juggles

Warning! Typical press release language to follow: Juggling pressures from work and home life, from snake wranglers to putting out fires, Fey seeks a moment of refuge through the American Express customer care representative who frees her of liability for a fraudulent charge made on her American Express Card. “I’m so excited to be a […]

Wouldn’t Sarandon’s Journal Be A Moleskine?

Much is made of contextual advertising and the various incongruities it creates. Well, here we have a rough juxtaposition in print. Liberal activist Susan Sarandon and The Wall Street Journal. I’d argue the fit was poor prior to Rupe’s $5 billion takeover of Dow Jones, but now the match is farcical.