After Red Roof Inn was sold last year to a private equity group, the new management team wanted to break out of TV advertising, in favor of a more integrated approach. They found it in a celebrity endorsement deal with country artists Phil Vassar and the group Little Big Town, according to The New York […]
Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer. Adweek’s Barbara Lippert, for one, is in favor of the approach. I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as […]
According to Pepsi, August is “Month in the Mix,” a time to pay tribute to the DJ and DJ culture. “DJs are respected trendsetters who have an undeniable influence on hip-hop culture,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America. Pepsi will be putting on a series of events this month featuring DJs […]
There are trophies and then there are trophies. ?uestlove, of Philly rap group The Roots, prefers his in sneaker form. In ?uestlove’s world, gold records are commonplace. But yor own kicks from Nike…now that’s status. never let it be said that dreams don’t come true. 4 years ago i watched BAPE/reebok shower Pharrell with all […]
That’s all I have to say. George Carlin was the best. Nobody had a better understanding of the nuances of language. I can’t say I’m totally shocked–his last couple of specials on HBO showed him to be a little slower than usual. But I have at least 10 of his comedy albums and they’re wall-to-wall […]
Can you name all eight players in this ad, starting from the left? Inquiring minds want to know… According to The New York Times, the ad is part of a $15 million dollar TV, print and digital effort from Grey Atlanta on behalf of Sony Ericsson WTA Tour.
According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.
David Griner, writing on Adfreak (despite the fact that he now works for an agency in Alabama), points to some nice work from Mercedes’ agency Abbott Mead Vickers in London. Josh Brolin stars in the spot above. There’s something very Cadillac–and theatrical–about this new campaign.